Friends turn out for Fro | SierraSun.com

Friends turn out for Fro

Amy EdgettSierra Sun

Photo courtesy Kiwi KameraA huge cross section of the community came out to support Robert "Fro" Frohlich in his battle against cancer.

The In the Mood/Friends For Fro benefit went over the top in energy, enthusiasm and embodiment of community spirit Sunday, Oct. 19. The gathering of the tribe counted more than 1,400 natives in support of award-winning author and journalist Robert Fro Frohlichs fight against cancer. Alpine Meadows Ski Resort generously hosted the evening, with a stupendous silent auction, raffle, dining and dancing, made possible through donations from a myriad of businesses and individuals. The Sierra Sun caught up with Bill Jensen, owner of Granite Chief communications, who organized the evening along with photographer Keoki Flagg and Alpine Meadows Rachael Woods for a recap of the fundraiser.Q. How did the idea come about for the Friends of Fro benefit?A. Once I heard about the situation it appeared to be an obvious idea and it seemed to pop into several other peoples minds at the same time. Keoki Flagg and I started to collaborate and were then approached by Alpine Meadows to host it. It was the perfect venue in terms of size and facilities and their team of Rachael Woods, Chris Patrick and Amber Kajanka committed their time and resources to it.Q. Tell me a bit about the event.A. As the idea was bounced around the benefit just grew into a mega-happening, bringing together the areas top restaurants, photographers and musicians under one roof for one night all to assist a well-loved member of the community in time of trouble.Restaurants included Moodys, River Ranch, Christy Hill, Wolfdales, Mamasake, Jakes, River Grill to name a few. Bands include Darin Talbot, Soul Radio, The Blues Monsters, Randy andamp; Steve and Fearless Chicken.We videotaped the event and will make a half-hour program to air on the local cable channels in the next few weeks.Q. Was this an event to remember?A. Ive lived here for more than 30 years and Ive never seen such a groundswell of community support quite like this. I think one reason is that everyone can relate to the battle against cancer it is, unfortunately, such a part of human life and even our pets lives. We all know someone who has been touched by it. So for one evening the community banded together as one and sent a message of love and support to a friend.The other reason, quite simply, was because its Fro.This event wouldn’t have happened with the incredible volunteer efforts of the Alpine Meadows people, Robbie Polomsky and Renegade Productions (music). Keoki and Hank dVre and Court Leve (slide presentation), Pam Farris-Pavel (auction, raffle), Deb Dudley (volunteers) and Kristie Scarborough (food and wine a Herculean task unto itself). And the many, many volunteers.Q. May people still make contributions to offset Fros medical expenses?A. Absolutely. Douglas Dale has been an integral part of helping Fro, and established an account at El Dorado Bank in Tahoe City, the Robert Frohlich Fund. Call 583-3718 or visit caringbridge.org/visit/fro. Q. Fro attended in a big way. How was that possible?A. Yes, he attended in Fro-ish style projected on to the 250-square-foot video screen. He was resplendent in his af-FRO wig and accompanied by his Three Stooges companions. When he displayed his scars he brought the house down…

“Fro is a one-in-a-million guy, but unfortunately there are millions of Fros in this country: People battling a health crisis without any medical coverage. Each candidate in the upcoming election promotes change in this area. But no matter who wins, if this doesn’t change for the better, we really need to figure out how to change the entire political system. (Amen and I approve this message).Bill JensenGranite Chief Communications