Giant televisions, license plates aid lake protection |

Giant televisions, license plates aid lake protection

Ryan Slabaugh
Sierra Sun

TAHOE “-It might seem weird to use a 34-foot mobile media center and license plates to help protect the pristine nature of our region, but then again, politics are weird.

This week, Assemblyman Ted Gaines, R-Roseville, brought the spectacle with members of the California Tahoe Conservancy to the Capitol to launch a campaign for Lake Tahoe license plates to help the lake’s environmental protection efforts.

The effort, called the “Tour for Tahoe,” will travel to major festivals and events in California and Nevada, where a promotional street team will offer residents of both states an immediate opportunity to register online for each state’s Tahoe specialty license plate.

The proceeds from California sales of the $50 specialty plates go directly to the Conservancy.

“In a period of very lean budgets, funds from these special plates are essential to maintaining our progress in protecting and restoring Tahoe’s famed clarity,” said Patrick Wright, Executive Director of the Conservancy.

Gaines joined Assemblyman Dave Jones and members from the Conservancy, who brought a 34-foot mobile media center to the steps of the Capitol today to launch the innovative, technology-based campaign to promote the specialty license plates.

“I’m proud to stand with all my colleagues from throughout California on both sides of the aisle to protect Lake Tahoe,” Gaines said. “Lake Tahoe is a national treasure and a gem that we should protect for generations to come.”

The Conservancy has sold more than 50,000 plates generating $11.5 million to restore more than 1,000 acres of land. The Conservancy has also constructed more than 62 miles of facilities to treat runoff to the lake and 28 miles of biking and hiking trails on the California side of the Lake Tahoe basin.

For more information on the “Tour for Tahoe” visit

Support Local Journalism

Your support means a better informed community.