Golden Gate Bridge rejects corporate ads | SierraSun.com

Golden Gate Bridge rejects corporate ads

SAN FRANCISCO (AP) ” Golden Gate Bridge officials have rejected a number of proposals that would have allowed limited corporate advertising to help bolster sagging revenues at the famed span.

The bridge district’s Board of Directors shelved the plans after listening to overwhelmingly negative comments from members of the public. The plans included an option that would have allowed for corporate logos in visitor areas of the bridge, on trash cans and bridge-related publications.

Other ideas included limiting corporate logos to a “recognition wall.”

“I thought it was a good idea at first, but it just doesn’t seem like a workable project,” board member Joanne Sanders said, and added that all of the plans would contribute to “the commercialization of the bridge.”

Supporters of the ad program said the revenue would have staved off future toll increases.

But those against didn’t want the iconic bridge plastered with intrusive corporate messages.

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Authorities said of 108 public comments regarding the idea of sponsorship, 94 were against.

Bridge authorities said they would, among other fund raising tactics, seek to streamline the system through which people can contribute money to the bridge.

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Information from: San Francisco Chronicle, http://www.sfgate.com/chronicle