Growing with Truckee, Sierra Sun launches second weekly edition
Truckee’s growing.You see it in the traffic downtown, the new behemoth Highway 267 bypass towering over the Truckee River, the shiny new houses and the people.New shops dot Commercial Row, and there may soon be two cable TV competitors. The buzz of airplanes over Truckee Tahoe airport is a constant reminder of our growth, and there is golf (and golf course homes) everywhere, with several more courses on the horizon.After 134 years as a weekly newspaper, with intermittent changes along the way, the Sierra Sun is growing too, adding another paper each week to make us a bi-weekly. The Sun staff hopes the change will help us keep up with Truckee and its people, and offer our customers a deeper look into Truckee life.We think adding another edition of the newspaper will keep us on top of breaking stories, and allow us more opportunities to cover the areas our readers care about.Here’s a little of what you can expect to see when we shift – starting with tomorrow’s “Weekend Edition” – from a Thursday-only circulation schedule, to Wednesdays and Fridays:– More local newsOur Wednesday, “Midweek” single-section paper will contain local news and feature stories, as well as opinion (including columnist Jim Porter’s “Law Review”), letters and sports. With the added space, we will also increase regional news content, as well as entertainment and TV listings through Action, our inserted weekly entertainment guide.On Wednesdays, shoppers will be get their coupons through our normal advertising inserts, and the added day will give our readers more classified advertising, more often.For our Friday, “Weekend” edition, the Sierra Sun will continue some of the traditions we established in our Thursday paper, including three separate sections. Current subscribers will receive the second day free.Local news content will remain strong, as will our opinion and letters, business coverage and sports.– People and Truckee LifeOur B, “People & Entertainment,” section becomes “People & Truckee Life” to better reflect the type of community-oriented content that goes inside. Our staff of local columnists will continue their rotations in here, as will the usual section-front photo features and “Faces in the Crowd” profiles.On page B3, regular readers will notice new content for the Sierra Sun, including “Home and Garden,” “Health and Fitness” and “Food” content.We hope the combination of local and wire service stories and photos will appeal to readers who, until now, have had to go to our competitors for this type of content. We will also be adding columnists who are experts in these fields.This is a big change for the Sierra Sun and we hope you will bear with us as we iron out problems, and make changes to better our newspaper. We work for you and depend on you for ideas and suggestions, so please drop us a line and tell us what you would like to see at email@example.com, or by calling Jim Scripps at 587-6061.Jody Poe is publisher, Jim Scripps is editor of the Sierra Sun.
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