CCTT and Katz Amsterdam Foundation launch ‘Part of Our Nature’
The Community Collaborative of Tahoe Truckee has partnered with the Katz Amsterdam Foundation to launch Part of Our Nature — a campaign to remove the stigma around mental health challenges and open access to local support and services. The multi-month campaign is in partnership with four other rural, mountain communities Whistler, British Columbia; Summit County, Utah; Summit County, Colorado; and Crested Butte, Colorado.
Through a creative strategy of powerful and humorous messages from animals, the campaign hopes to breach a difficult subject with familiar faces. Outreach will include GIFs, digital, print, and radio ads in both English and Spanish.
According to a 2020 Behavioral Health Survey conducted before the COVID-19 outbreak in North Tahoe by the Community Collaborative of Tahoe Truckee (CCTT) and Katz Amsterdam Foundation, 42% percent of respondents reported 3+ days of poor mental health in the past month versus the national average of 28%.
On average mountain community residents report poor mental health days at a 150% higher rate than the general American public. In the mountain communities surveyed, 48% of very low income versus 28% of mid to high income residents reported being lonely. Among the same respondents, 43% of residents ages 18-39 versus 13% of residents ages 65+ reported being lonely.
“We know that mental health is a struggle for many of our residents in Tahoe Truckee and this is an issue that has only been exacerbated by COVID-19. There is significant stigma around seeking mental health services,”said Community Collaborative of Tahoe Truckee Director Alison Schwedner. “Comedic relief is an innovative tool to break through to our neighbors who desperately need mental health services. We’re proud to be working with the Katz Amsterdam Foundation and our entire collaborative at CCTT to bring awareness to mental health resources and support in Tahoe Truckee during this difficult time.”
Source: Community Collaborative of Tahoe Truckee
Support Local Journalism
Support Local Journalism
Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.