Hemig & Erle venture out on their own
July 3, 2003
After more than two years of helping clients buy and sell their mountain homes, Ron Hemig and Paula Erle decided it was time to make a move of their own.On June 1, Ron Hemig, Paula Erle and their staff made the move away from Prudential California Realty and set out on their own. In July, the Hemig & Erle partnership will move across the parking lot and into the former Truckee Board Works unit – an office that is four times larger than their current location.”We were literally operating autonomously and effectively already. We had the partnership and our own staff,” Hemig said. “It was more of a question of ‘Why wouldn’t we make this move?'”The partners said the change has been a success so far – currently the two realtors have an above-average tally of 56 listings between the two of them – but the transformation has presented its own set of obstacles.”It was a challenge to make it as seamless as possible, with paperwork and a lot of logistics,” Erle said.The partners also wanted to make the changes during the slow season, but Hemig said there were regulatory obstacles in obtaining his broker’s license, which he received in April.The physical move in July will also come later than they would have hoped, Hemig added. Once the firm has moved, the Hemig & Erle office will have a reception area and a conference room, which they share in their current location with their neighbors at Lake Tahoe Mortgage.Although the changes have been tiresome for the real estate duo, they are motivated to take on whatever the transitions bring.”Not having Prudential’s name out there, we need to be sure we’re very aggressive about promoting our new company and company name,” Hemig said.As part of more aggressive promotional tactics, Hemig and Erle launched a new Web site, http://www.hemig-erle.com, created by their graphic designer Lora Richards. The site has listings, home searches and a mortgage center, among other local links, so clients and people browsing the Web can find out more about homes and land in Truckee and the Sierra Valley.Although Hemig & Erle will continue to adjust with the changes in the coming months, their staff will remain unchanged, with Richards, office manager Lillian Richards, and Hemig’s wife, special services manager Pat Hemig.For more information on Hemig & Erle, call 582-8158 or go to http://www.hemig-erle.com.