Holiday weekend rings up the sales
The day after Thanksgiving is supposed to be the busiest day of the year for holiday shopping, and with local business and ski resorts reporting record sales, it appears the shopping frenzy still rings true in Truckee.
“Friday was our busiest single day in 21 years, so we were very happy,” said Lindy Kramer, owner of the Treehouse, a children’s accessories and toy store. “We were having a sale and this is the second year we’ve done a good holiday sale. Also, because the skiing wasn’t that great, maybe a lot of people went shopping instead.”
Suzanne Toupin, co-owner of Cooking Gallery, was busy restocking the shelves after the holiday rush.
“This is the calm before the storm,” she said Monday. “We’re trying to restock now so when the next rush hits we’ll be ready.”
The oldest retail establishment on Commercial Row, Cabona’s had an excellent weekend, but store owner Stefanie Olivieri said the days right before Christmas are traditionally even busier.
“Overall we’ve had an excellent year so far … I didn’t even poke my head out of here for lunch,” she said.
Boreal Ski Resort and Northstar-at-Tahoe had record numbers of skier visits over the holiday weekend.
“Our numbers far surpassed our expectations for the long weekend and not just for Thanksgiving day itself,” said Erin Bernall, communications manager at Northstar.
“We also had a record Veteran’s Day weekend for skier visits on Nov. 10-12,” said Jody Churich, marketing director for Boreal Ski Area. Boreal had the largest number of skier visits on Friday, Nov. 24.
While the snow may have had a lot to do with business revenue during the weekend, Town of Truckee administrative service director and finance director Jill Olsen reports that since the town incorporated sales tax revenue has increased 68 percent.
In the 1999-2000 fiscal year the increases in sales tax increased 15 percent, the most since 1994.
Property tax and transient occupancy tax has also increased by 45 to 60 percent.
“I think there is more financial growth in Truckee’s future. It may slow, but I expect it will increase.”
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