It’s funny business: local man selling humor online
October 11, 2001
Jim Brussi says he’s always been a gag guy.
“Gag gifts were something I always liked,” he said, adding that he used to frequent the House of Humor shop in Los Altos while growing up in the Bay Area.
Today, Brussi combines his computer savvy with his taste for gags in an Internet company called SoImmature.com.
Products that he sells over his Web site, soimmature.com, include spilled drinks, exploding pens, fake vomit and dog doo, the remote fart machine and fake snot.
Brussi said he started the company two years ago to learn more about e-commerce and because novelty items are cheap to stock and sell.
When he started, SoImmature.com only offered 16 to 18 products. Now the company offers up to 120 products. He credits his growth to high placement on search engines like Google.
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“When you are on a search engine that people use, then you start to get noticed,” he said.
Brussi can’t make a living just yet off of his gag gift company and also works for a software development company in Santa Barbara, where he lives for half of the month. But he has hopes for the Internet company’s future.
“It’s a dot-com that’s profitable, there’s not many people who can say that.”
He also takes his Internet business on the road.
“When I go to flea markets I get to demo the things and I have a lot of fun,” he said.
Although his product line includes items like fake hick teeth and fake broken fingers, Halloween isn’t his biggest selling period.
He said Christmas time brings three to four times the amount of traffic than the rest of the year.
But Brussi believes that anytime of year is good to break out the old gags on friends and relatives.
“Everybody can use a little humor in their life.”