Lake Tahoe home: Q-and-A with Sierra Verde Home Design Center’s Pam Aaron |

Lake Tahoe home: Q-and-A with Sierra Verde Home Design Center’s Pam Aaron

Inside a recently remodeled Incline Village mountain home. Kitchen remodel by Sierra Land Investment. Custom furnishings by Sierra Verde Group.
Photo: Jen Schmidt Photography / Sierra Verde Home Design Center |

Read more in Lake Tahoe Home

This story has been adapted from the June 2016 edition of Lake Tahoe Home, a new monthly magazine produced by the staff at Tahoe Magazine and the Sierra Sun, North Lake Tahoe Bonanza and Tahoe Daily Tribune newspapers.

Visit to read a digital copy of the magazine, which is available now on newsstands throughout the greater Truckee-Tahoe region. Pick up a copy today, and look for the next edition coming out in July!

INCLINE VILLAGE, Nev. — Sierra Verde Home Design Center and its sister company, Sierra Land Investment, provide interior design, new construction and remodeling services in Incline Village, North Lake Tahoe and South Reno.

In addition to furniture, flooring, lighting and accessories, the Sierra Verde showroom has a full gallery of Hunter Douglas window coverings, including customer favorites like Duette Honeycomb Shades, Silhouette Window Shadings, Luminette Privacy Sheers, and vignette Roman Shades.

Pam Aaron, Owner and Designer of the Incline Village-based company, started the business in 2002 from her home. She expanded to the current location within the Village Center at the corner of Southwood and Mays boulevards in 2008.

Pam says she knew she needed to expand the business to a storefront in order to “give our clients the best value.”

“By being a local gallery, we can offer our clients the best options so they don’t have to go to Reno. There’s a great place to shop right here,” she said. “We are a certified Hunter Douglas dealer with our own installer on staff. We also own our own delivery truck, so as soon as the products come in, we get them delivered right way. It’s an easy transition.”

Pam has been in the business of interior design for over 30 years, and has experience in the Pheonix and Scottsdale, Arizona, markets, as well as the Reno area. She has been living in North Lake Tahoe since 2002.

Pam and Rebecca Cary, Designer and Showroom Manager for Sierra Verde Home Design Center, as well as the company’s staff are dedicated to coordinating your home design projects from start to finish.

Below is more information about the company and its mountain home decorating, by way of a Q-and-A session:

Sierra Sun-North Lake Tahoe Bonanza: What is the most important advice you would give someone thinking of remodeling their Tahoe home this summer?

Sierra Verde: Hire a professional. We can help you make great selections, give you the end result that you are dreaming about and keep the project on budget and on time. We get a lot of do-it-yourself folks who try to transform their home on their own and don’t like the results. They come to us for help. They have a general idea of what they want their home to look like, but they need help getting every detail just right. We know the local resources better than any homeowner would, and we have time-tested subcontractors that we trust to implement our ideas.

Sun-Bonanza: What are a few of the newest trends in 2016 in Interior Design that homeowners should consider when eyeing an upgrade?

SV: We are big fans of timeless design rather than trends for the moment. When you invest in a remodel or new furnishings, you want the look to last. Functional beauty and livable, family friendly spaces never go out of style. When you are looking at investing tens of thousands of dollars, you want it to be your dream home realized, not just beauty for a moment. We have a lot of people who come to us and say, ‘This is going to be our final home. This is our forever home.’ You want a design that lasts you the rest of your life.

Sun-Bonanza: What do you like about home decor and interior design when it comes to mountain homes, versus those in lower-elevation areas?

SV: We get to mix it up! We use clients’ collectibles and personal memorabilia to incorporate their personal style with the elements found in nature. We often use natural elements like wood, metal and stone to bring the outside in. There are definitely three distinctive design styles common at the Lake. You have your Traditional Tahoe home, the Mountain Modern home, and then the very Contemporary home. Mountain Modern is very popular right now, and Mountain Traditional will always be here because everyone wants their Tahoe home — it’s what a lot of people ask for.

Sun-Bonanza: On your website, one of your fresh ideas for 2016 is to infuse the color chocolate into a home. What makes the color chocolate such a bold choice?

SV: It is a rich color and not one that most people gravitate toward. Part of what we do is get homeowners out of their comfort zone. Our clients see how adding even just one accent wall in a deeper color can impact the overall feel in a room. They are always thankful for the extra encouragement when they see the end result. That’s the reason people hire Designers, because they want honest feedback, and they appreciate the collaborative process. A lot of times, clients will come in with very general ideas of what they want their home to feel like, and we get to put the pieces together.

Sun-Bonanza: What’s your favorite area or section of a home to work on when it comes to renovating?

SV: We do it all and we love it all, but updating a kitchen or bathroom makes the biggest impact on a home’s resale value. The master suite and the kitchen are the two biggest areas that buyers look at when first shopping for a home because that is where they will spend the majority of their time. We can help you decided what changes to make to turn an ordinary space into an extraordinary one!

To learn more about Sierra Verde Home Design Center, visit or call the store at 775-831-2204.

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