Local store keeps the music alive, for now | SierraSun.com

Local store keeps the music alive, for now

Jenny Goldsmith
Sierra Sun

Painful changes in the music industry have taken down mega music retailers like Tower Records, but in a strip mall music shop festooned with banners of Bob Marley and Frank Zappa, one Truckee holdout is still making a business out of selling music the old fashioned way.

Don Coppock, owner of Joby’s music store near the Truckee Albertson’s, has survived over 20 years selling records despite digital changes that have turned the industry on its head.

“I’ve been waiting 20 years for the rug to be pulled out from under me, but I’m constantly surprised,” Coppock said while scanning in new album arrivals. “There’s something about a store with passion that draws people.”

But now life decisions, and not Internet competition, may force Coppock to leave the record shop.

But Coppock said the time has come for him to open new doors in his life, so he may have to close the doors to Joby’s Music in Truckee.

The move would mean leaving a business Coppock has spent building to be authentic and diversified. The retailer sells old Joni Mitchell vinyl records alongside the latest Foo Fighters compact disc. It offers Bob Marley beanies, Beethoven piano books, Grateful Dead artwork and “Impeach Bush” stickers.

“I don’t know what I would do if we didn’t have a CD store in Truckee,” said Cody Walls, 17, who frequents the shop nearly four times a week. “They keep up with the latest releases, and have what people here in town like.”

Although Walls said he does download music from the Internet on occasion, he prefers to buy CDs for the album artwork, and to support the artists.

It’s not just local customers like Walls that perpetuate the profits; Coppock said the store is a customary stop for out-of-towners as well.

“People still have a reverence for music and downloading does not fulfill that,” Coppock said. “We’ve been a part of the Tahoe-Truckee landscape for a long time, and I hope the store can stick around.”

But it’ll have to stick around despite his departure. Coppock said he plans to move to Thailand in August, and hopes to have the store sold by July.

“Joby’s has been so much a part of me over the years, so I will miss it,” he said. “I think the town will be missing part of it’s soul if it doesn’t have an independent music store.”