Local stores get ready for Black Friday shopper rush | SierraSun.com

Local stores get ready for Black Friday shopper rush

Sierra CountisSierra Sun

Get ready, get set, shop. Die-hard shoppers are out the door before their Thanksgiving meals have been digested, fighting eager crowds with lengthy holiday gift lists in hand, all for the sole purpose of getting some of the best buys of the season. As if 5 a.m. werent early enough for stores, some retailers, including CompUSA Inc. and KB Toys, are opening at midnight on Black Friday, known to retailers as the day sales shift to profitability from being in the red to in the black. But for many downtown Truckee stores there are no early bird specials or mobs of people with which to deal. Black Friday means business as usual. People seem very excited about Christmas this year, said Julie Tenorio, owner of Gratitudes Gift & Home Decor in downtown Truckee. We look forward to it every year. Black Friday is always a crazy day with families in town for the holiday weekend, Tenorio said, but as long as staff wears comfortable shoes and keeps a positive attitude, the day goes smoothly.Groups of local residents have a tradition of shopping downtown every year, Tenorio said. Carla Lahr, manager of Down by the River in Truckee, said the clothing boutique has been busy this week with lots of people starting their holiday vacation early. The store sees higher profits the day after Thanksgiving compared to the rest of the weekend, Lahr said. Its kind of like a party atmosphere, Lahr said, with additional staff scheduled on Friday to wrap holiday gifts and help out wherever needed.Perks such as gift-wrapping, mailing packages, and holding items provide customer service shoppers cant find at the mall, Lahr said. Tenorio said Gratitudes doesnt have any post-Thanksgiving promotions or specials. Customers appreciate the one-on-one service and one-of-a-kind gifts, Tenorio said.Down the street at Truckee Variety Co. though, the mood isnt always merry on Black Friday.A lot of people are rude if they dont get what they want, said Lupita Martinez, sales clerk at Truckee Variety Co. People are not thinking about the holiday. Theyre thinking presents, presents.Martinez said she notices many out-of-town shoppers while local residents stay away from downtown. For Cabonas, an increase in holiday profits Thanksgiving weekend depends on the weather, said John Firpo, Cabonas store manager.The snow definitely adds to the festive mood, Lahr said.