$355,761 raised for nonprofits through 2015 Give Back Tahoe campaign
January 8, 2016
TAHOE-TRUCKEE, Calif. — The Sierra Sun and Tahoe Truckee Community Foundation collaborated this holiday season to present the second annual Give Back Tahoe Guide for Giving.
Inspired by #GivingTuesday, we launched the inaugural campaign to kick off the holiday season with a spirit of gratitude and community generosity.
Amid the celebration of the year's end, the Guide for Giving showcases the missions and year-end goals of local nonprofits who serve the people, creatures and lands of this extraordinary region.
The Sierra Sun and TTCF love our home and the people who live here. Our engaging and vibrant local nonprofit community supports all of us. For this reason, we elevate our nonprofit organizations and advance their missions by connecting them with people and resources who share their objectives and are willing to help "give back."
Last year, the guide in its first year raised more than $124,000 for 60 featured nonprofits in a combination of a printed directory and an online giving portal. The excitement of that success fueled this year's campaign to make it bigger and better.
Well, "bigger and better" would be an understatement.
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More nonprofits (73 total), donors and community support came to the table this past year to drive momentum the entire Giving Season, which ran from Dec. 1 through 11:59 p.m. on Dec. 31, again prefaced by an informative printed directory that published the week of Thanksgiving.
To that end, a small handful of TTCF donors stepped up and provided $40,000 in Challenge Grants to award nonprofits and their donors for exemplary fundraising efforts throughout the five-week Giving Season.
With all the final numbers tallied, here's a snapshot of what our incredible community was able to accomplish:
• A total of 843 online gifts donated through givebacktahoe.org raised $129,220.
• We also received 595 unique online gifts, 209 of which cam from first-time donors.
• An additional $105,721 was leveraged by 18 nonprofits who secured matching funds.
• In the end, a whopping total of $355,761 has been infused into the North Tahoe-Truckee region through online, offline and matching grants.
This is nearly three times as much money raised as last year, and we couldn't be more thankful for the outpouring of support.
Once again, this campaign shows the power of collective giving being far more impactful than just one person. It feels wonderful creating a simple way to connect donors to the nonprofits in our region to help them raise much needed resources.
Thank you to all of the TTCF donors willing to provide dollars for the Challenge Grants. And, a hearty thank you to our sponsors: Sears Hometown Store, Tahoe-Truckee Lumber Co., Auerbach Engineering Corp., Mountain Home Center, North Lake Tahoe Bonanza, Sierra Sun, and Truckee Tahoe Airport District.
We also want to thank our local community partners, including 101.5 KTKE, who helped keep the excitement throughout the season.
Now, stay tuned to the Sierra Sun's print edition each Wednesday in 2016 — and online at SierraSun.com — as we share stories from the nonprofits featured in the Give Back Tahoe Guide for Giving, volunteer opportunities and other helpful information on how everyone can give back to their community.
Stacy Caldwell is CEO of the Tahoe Truckee Community Foundation. Kevin MacMillan is managing editor and co-general manager of the Sierra Sun and North Lake Tahoe Bonanza newspapers. Visit givebacktahoe.org to learn more about Give Back Tahoe.