Business announcements for Truckee and North Lake Tahoe |

Business announcements for Truckee and North Lake Tahoe

TAHOE/TRUCKEE, Calif. — Content for briefs is selected from e-mail submissions to Community Editor Amy Edgett at

Tahoe City Wine Walk booths and sponsorships available

The Tahoe City Wine Walk attracts hundreds of residents and visitors to downtown Tahoe City. Sponsoring the event affords many opportunities to increase business exposure. Contact TCDA at for more information about sponsorship opportunities. For more information about the 9th annual Tahoe City Wine Walk visit

FiftyFifty Brewing hosts ‘Brewer for a Day’

FiftyFifty Brewing Co. had their first “Brewer for the Day” raffle at the 2013 Eclipse Release Party in December. The winners, Andrew and Jason of San Jose, Calif., were invited to the brewery to participate in a full brewing experience. It started off with dinner with Brewmaster Todd Ashman and Head Brewer Alyssa Shook. Early on March 21, Jason and Andrew joined Alyssa for a full day of brewing the Totality Imperial Stout, the base brew for the Eclipse Barrel Aged Stout. Jason said, “Awesome experience getting to see the brewing process on a large scale. Generosity was top notch to someone who is attempting to make beer equal life’s work.”

FiftyFifty Brewing Co. is located at 11197 Brockway Road at The Rock in Truckee. For more information visit

Silicon Mountain Meeting with Nate Pearson

The Silicon Mountain Group, a network of technology professionals who live and work in the Tahoe-Truckee area, is pleased to welcome Nate Pearson of to present: “TrainerRoad: From Bootstrap to Business.”

Co-founder Pearson will describe what it was like to launch a business with a $10k investment while working a full time job. He will speak about marketing a startup, technical aspects of the software and explain why he thinks the time constraints he faced in starting TrainerRoad worked to his advantage.

TrainerRoad develops software to make cyclists and triathletes faster. Using biometric feedback, TrainerRoad produces workouts and cycling plans to optimize cyclists’ performance. Over 900,000 workouts in over 30 countries have been completed on their platform and in just over 2.5 years, they have grown their Reno-based workforce to 11 employees.

More information about TrainerRoad can be found at

The meeting will be on Monday, May 12, 6-8 p.m., at a new location: The Lift, 12242 Business Park Drive, Truckee. A $5 fee includes pizza. Before and after the discussion, there will be time for networking. This month’s event is sponsored by New Leaders.

Find Silicon Mountain on LinkedIn and Facebook and Sign up for email meeting announcements at

NTBA helps businesses during construction

North Tahoe Business Association (NTBA) compiled and distributed a Tips for Success during Construction Guide to its members. The Guide, funded by the Placer County Economic Development Department and local Transient Occupancy Tax, is intended to help Kings Beach businesses during Kings Beach Commercial Core Improvement Project (KBCCIP) construction. Construction has begun and is scheduled to last two seasons. The Guide includes pro-active, easy and affordable strategies, techniques and ideas to make short-term adjustments.

“We are excited that the long-awaited and much needed KBCCIP is finally underway, however we recognize that it will not be easy on Kings Beach businesses for the next two construction seasons,” said Joy Doyle, executive director of NTBA.

The Guide is a free resource available to view and download at

NTBA is also developing a KBCCIP Open for Business Marketing Campaign scheduled to run late May through September. The campaign is designed to encourage residents and visitors to patronize Kings Beach businesses despite construction and will include a contest with weekly prize packages, including a $500 cash grand prize.

Visit, call 530-546-9000 or email

Dance wear

InnerRhythms Dancewear Boutique is now open to the community Monday-Friday from 1:30-6 p.m. Shoppers will find basic dance attire, shoes, accessories and gift items such as Dirty Little Secret Soap Company’s aromatic handmade soaps and candles plus Dancing Dog Tees and bags. The Boutique is located inside InnerRhythms Dance Centre at 12047 Donner Pass Road in West Truckee.

Personal Branding via Social Media session

Business owners, employers, employees and hiring managers who need to join the LinkedIn and Twitter conversation are invited to attend “Build Your Professional Online Profile,” a session focused on personal branding via social media on Wednesday, May 21, 9 a.m.-noon at the Cedar House Sports Hotel, 10918 Brockway Road in Truckee.

Employers, potential clients and prospective employees see your online profile and personal brand. Be prepared by building a professional online profile. Sponsored by the North Lake Tahoe and Truckee Donner Chambers of Commerce in partnership with the Sierra Human Resources Association, participants will learn customer relationship management and search tools, as well as participate in a live Twitter demonstration.

Register by May 20 and pay online at The cost to participate is $39 for SHRA and SHRM members, $49 for Chamber members, $59 for non-members. Beverages and snacks will be provided at 8:30 a.m.

Workshop speaker Kathy Chan, SPHR is the humarn resourcees vice president for JMA Ventures, LLC and co-president of the Sierra HR Association. She has recruited, vetted and hired hundreds of candidates from entry to executive level. Kirstin Guinn is an expert in online communications who manages social media platforms and improves marketing productivity and performance in the travel and tourism, restaurant and higher education industries.

For more information call Charlotte Hawley of One Stop Career and Business Center at 530-550-8764, Membership Manager Ginger Karl of the North Lake Tahoe Chamber/CVB/Resort Association at 530-581-8764, or Truckee Donner Chamber Membership Manager Pat Barrett at 530-587-8808.

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