Couple turns a vision into reality in Truckee
November 17, 2017
A married duo of dreamers has taken their natural abilities in storytelling to create an agency designed to help people turn their own business visions into digital reality.
Three weeks after signing a new office space lease, Laura Lawson Visconti and her husband Nick Visconti launched Geography Creative, which they describe as a creative agency positioned at the intersection of adventure and travel.
Geography Creative handles a national and international clientele, helping with the ins and outs of digital marketing and strategy with one of the Viscontis' main goals as business owners being to create more jobs in Truckee.
"I moved here two years ago and was surprised at the art and talent in this area; there are lots of people doing cool entrepreneurial things and we want people to be able to live and work here," Laura said.
As an artist, Laura has a keen sense of creativity, communication and color. As one of the first Instagram users she has as much of an inside scoop on social media as one could hope to acquire.
By combining her artistic ability, her husband's experience as a former professional snowboarder and their shared prowess of the digital world, they are able to convey emotions in a snapshot and get to the core of a brand's vision.
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"Individually, they are so talented on their own, but together, Nick and Laura both bring so much experience, expertise and influence to the table," said Spencer Spellman, who has worked with Geography Creative for marketing initiatives on behalf of Northstar California Resort.
"They brought such authenticity, experience and personality to the stories that we wanted to tell at Northstar last winter, between Laura's great storytelling and photography, combined with Nick's influence and background as a former pro snowboarder," he added.
Spellman said they are each talented storytellers, who are also able to wield the levers of content marketing to produce a return for their brands that they work with at Geography Creative.
"It's not enough just to be able to photograph pretty photos. Inspiring marketing content is only as strong as the response and actions it elicits as a result; and that's something Nick and Laura understand and you see underlying the content they create," he explained.
Laura and Nick's love for getting outside and adventuring and background in over a decade's worth of digital marketing and visual storytelling allows them to personally relate to the outdoor and travel industry – you have to live that life to tell that story, as Laura said.
"I want to inspire people to live adventurously, get outside, tackle challenges and believe that you can be and do anything and live here. Our culture makes people often expect things to be handed to them but you have to go out and seek it. There's a lot of opportunity here, pursue what makes you, you, and what makes you happy," Laura said.
Her passion for storytelling comes from her artistic background and her love for life and hunger for success are qualities she acquired after overcoming adversity of her own when she learned that her eyesight was declining.
"I was living in San Francisco and befriended some of the people who started Instagram and we started creating Instameets. I was diagnosed with a rare eye condition, and it was a healing outlet for me during a difficult time," Laura said.
Cassandra Walker is a features and entertainment reporter for the Sierra Sun. She can be reached at email@example.com, 530-550-2654 or @snow1cass.
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