Nonprofit, ski resorts to honor Lake Tahoe license plate holders |

Nonprofit, ski resorts to honor Lake Tahoe license plate holders

Special to the Bonanza

The Tahoe Fund is partnering with Heavenly, Northstar and Squaw Valley to say thank you to the thousands of people who support Lake Tahoe through the purchase and renewal of Tahoe license plates.

The weekend of April 5-6, visitors to the three resorts who arrive with their Tahoe license plates will be provided with special benefits on the mountains, including valet parking and breakfast.

“We want to say ‘thank you’ to all of the people who make the extra effort to help Tahoe with the purchase and renewal of their Tahoe plates,” said Amy Berry, CEO of the Tahoe Fund. “Once again, the resorts have stepped up to support the program and help us show our appreciation.”

Over 96 percent of funds raised through the sale of Tahoe license plates support hiking and biking trails and watershed restoration projects such as the Lower Blackwood Creek Restoration, Sawmill Bike Trail and Rabe Meadow Bike Path.

“Our company recognizes the significance of the Tahoe Fund’s mission as something important to our guests, our staff and our community,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows, and a board member of the Tahoe Fund. “… I have seen firsthand the important work that this organization is doing to preserve Lake Tahoe and improve the lake’s clarity, and we are honored to lend our support.”

The Tahoe Fund, a nonprofit dedicated to raising money and support for environmental improvement projects promotes the sale of Tahoe license plates on behalf of the beneficiaries of the plate fees, the California Tahoe Conservancy and the Nevada Division of State Lands.

“This is a great way for Heavenly Mountain Resort and Northstar California to show appreciation to guests who support the health of Lake Tahoe and the outstanding work of the Tahoe Fund,” said Bill Rock, senior vice president and chief operating officer of Northstar California Resort.

For more information on the program, visit

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