Officials seek input on North Lake Tahoe tourism master plan |

Officials seek input on North Lake Tahoe tourism master plan

Sandy Evans Hall, CEO/executive director of North Lake Tahoe Resort Association, gives a presentation this spring on the 2015 North Lake Tahoe Tourism Master Plan.
Margaret Moran / Sierra Sun |

If you go

What: North Tahoe (Draft) Tourism Master Plan public workshop

Where: North Tahoe Event Center, 8318 N. Lake Blvd., Kings Beach

When: Noon to 2 p.m., Wednesday, April 29

Visit to view and learn more about the 2015 North Tahoe (Draft) Tourism Master Plan.

An online survey to gather feedback will also be posted on that website and at in mid-May and will be available for roughly a month.

TAHOE CITY, Calif. — Officials want input from North Lake Tahoe community members to help shape a plan that will guide future investments in tourism.

“Tourism is a crucial part of our economy and can benefit our environment and quality of life, as well,” said Ron Treabess, director of partnerships and community planning for the North Lake Tahoe Resort Association. “That’s why it’s so important that we get the community’s opinions on the North Tahoe Tourism Master Plan.”

The plan will serve as a roadmap for officials on how to spend Transient Occupancy Tax funds by defining a long-term vision and an investment plan aimed at improving the tourism experience over the next 10 years.

TOT is a charge added to the cost of a room — motel, hotel, condominium — paid by area visitors who stay fewer than 30 days.

In 2013, approximately $11.7 million in TOT funds were collected in eastern Placer County, up from $8.7 million in 2008.

Roughly 60 percent of collected TOT funds return to North Lake Tahoe to be used for tourism development, including marketing/promotion, infrastructure development, transportation and visitor information, said Sandy Evans Hall, CEO/executive director of NLTRA.

Projects recently approved for TOT funding include the Truckee River Trail Restoration, North Tahoe Regional Park Trail and Way Finding Signage, and Tahoe City Mobility Improvements Plan.

“I think we’re doing the right things with it, but we want to make sure we’re continuing to invest it where it most needs to be invested,” Evans Hall said during a Tuesday public workshop held in the Village at Northstar. “… This really is investing in our future and continuing to invest in the future.”

The vision is to make North Lake Tahoe known as the premier international mountain resort destination of the West, where visitors and residents enjoy Lake Tahoe’s iconic natural environment, exceptional built amenities, and diverse and world-class experiences.

“In studying other destinations, we’re seeing the growing importance of quality lodging, easy transportation, clear online communication and diverse experiences for meeting the expectations of our visitors,” Treabess said.

Therefore, the North Tahoe Tourism Master Plan outlines five focus areas: visitor facilities, transportation, marketing and sales, visitor information, and resource development.

One more community meeting is scheduled next week in Kings Beach. Public outreach is expected to continue through spring, with information obtained being used to help finalize the master plan this summer.

The final plan will need approval by the Placer County Board of Supervisors — with a fall vote anticipated — before it can be implemented.

The cost to develop the plan over three years is approximately $75,000, with funding coming from TOT, Evans Hall said.

This effort marks the third reiteration of the tourism plan, with the two past having been created in 1996 and 2004.

If approved, the 2015 North Lake Tahoe Tourism Master Plan will have a 10-year lifespan (2015-2025).

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