Officials spending $150,000 on Truckee marketing efforts
TRUCKEE, Calif. — A marketing effort is under way to promote Truckee as a great place not only to visit, but also to live and work.
Previously, Truckee’s marketing has been tourism-focused. Officials now, however, are spending money to expand that focus to highlight local infrastructure and character in an effort to attract potential residents and businesses to the area.
“What we want to do is take all of the great wonderful things that Truckee has — all of our assets — and start to put them together … to create a much more compelling message, and a much more true picture of what a unique and wonderful community this is,” said Lynn Saunders, president/CEO of the Truckee Donner Chamber of Commerce.
To do that, the website Truckee.com will be revamped, and a first-time Truckee brand will be created.
A request for proposals for website and brand development has been released. Selection is anticipated this month, Saunders said.
The start-up cost is estimated at $150,000, with $75,000 provided by the town of Truckee through its Economic Development Support program, and the remainder raised by the Chamber through local business and district contributions.
Website and brand completion is expected by the end of this year, Saunders said.
“This was always intended to be an integrated message with our existing tourism message, and so I think by taking some of those efforts we’re already doing — our PR, our social (media), our internet marketing — those will naturally blend with this effort,” she said.
The overall goal is to improve the town’s economic position and health.
“Truckee is a great place to live and work, and the place-based marketing program will help tell that story and grow and diversify the local economy,” said Alex Terrazas, assistant town manager. “By growing and diversifying our local economy, attracting talent and business, we are hopeful that it will support existing businesses and attract new ones.”
Alyssa Farina, a Truckee Downtown Merchants Association board member, added: “As Truckee continues to grow as a destination for visitors, it is important that we also focus efforts on our current business base and what their needs are for retention and potential growth.
“To this point, the creation of a brand and collateral that represents Truckee will provide a way for employers to attract employees and investors.”
This marketing effort came out of Truckee Tomorrow, an economic development initiative in partnership with the Chamber, town of Truckee and TDMA, with guidance from the Center for Strategic Economic Research and a group of community leaders.