Plumas Bank spreads news of successful peanut butter drive
June 17, 2014
The results are in and Plumas Bank is "spreading" the good news about its first regional peanut butter drive to help alleviate hunger throughout the six counties it serves; Plumas, Lassen, Modoc, Shasta, Nevada and Placer.
Plumas Bank's President and Chief Executive Officer Andrew J. Ryback commented, "When we launched this campaign we wanted to put the spotlight on our area's hunger issue and engage the community in donating peanut butter for the drive. Together, we were successful, as 1,686 pounds of peanut butter were distributed throughout Plumas Bank's service area to families in need by various local food pantries and organizations.
"The results were phenomenal and we extend our gratitude to our communities and all those who donated peanut butter. The philanthropic spirit and generosity of our clients, employees, local businesses, organizations, and schools is remarkable. Together, we make a difference!"
Deidre Ledford, program coordinator for Project MANA said, "Peanut butter is one of the most in-demand items among our network. Thanks to the efforts of Plumas Bank and all of the participating community members, hundreds of jars of this protein-rich food have already begun making their way to the tables of hungry families."
Plumas Bank's peanut butter campaign ran throughout the month of May; donations were accepted at all 11 Plumas Bank branches. Plumas Bank employees were very creative about how they promoted the campaign in their communities; some made peanut butter cookies for their clients, others promoted the cause at community home shows and Rotary meetings.
Other factors that contributed to the success of the drive were Plumas Bank's website and Facebook page, which included updates on the campaign's progress and celebrations of successes through the posting of photos, peanut butter recipes and fun facts.
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ABOUT PLUMAS BANK
Plumas Bank has 11 full-service offices, serving businesses and local families for 34 years in the counties of Plumas, Lassen, Modoc, Shasta, Nevada and Placer. With assets of over $500 million, Plumas Bank is known throughout Northeastern California for its personalized service, community orientation and focus on lending to small and growing businesses. To learn more, visit http://www.plumasbank.com.
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