Revamped, re-visioned West Shore market opens to rave reviews
What: West Shore Market & Deli
Where: 1780 West Lake Blvd., Tahoe City
Hours: 7 a.m. to 9 p.m. Sunday-Thursday; 7 a.m. to 10 p.m. Friday and Saturday
TAHOE CITY, Calif. — That locals-led saying that the “West Shore is the Best Shore” just got another reason to shine, thanks to Sunday’s grand reopening of the market in Sunnyside.
“It’s very different from where it use to be, but it’s a step up — up and beyond what use to be here,” said Sunnyside resident Matt Quimby while inside the renovated store Sunday. “It needed a revamp. It was just really cramped and outdated. … They did a spectacular job.”
Scott Zumwalt, Chris Schuster and Carmine Bove, who also own the Bridgetender in Tahoe City, purchased the then-Sunnyside Market at 1780 West Lake Blvd. in October 2014 and immediately started renovations.
The remodeled store complete with a new name — West Shore Market & Deli — opened Sunday to a large crowd.
“We wanted to create a place everybody felt comfortable in,” Zumwalt said. “Something a contractor on a lunch break can go hang out and grab a sandwich, or something a mom can bring her kids into and have ice cream.
“Our basic concept is something for everybody.”
‘A one-stop shop’
A deli, a coffee and juice bar, and a 1,000-bottle wine cellar sit inside the rustic, industrial-designed space.
Offerings include handmade sandwiches, prepared salads, hot caffeinated beverages, smoothies, spirits, fresh breads and pastries, gelato, in-house smoked and cured meats, artisan cheeses, organic produce and general grocery goods.
“We want to be a one-stop shop where you don’t have to go anywhere else,” Zumwalt said, later adding that food suggestions are being taken.
Offerings at the previous market and deli were limited, even selling potentially expired food at times, several locals said.
“If you were camping and you were desperate, then it would probably fill a void, but this caters to everybody, anytime,” Tahoe City resident Dana Tanner Powell said.
With Safeway in Tahoe City and Obexer’s General Store in Homewood being the nearest food markets, West Shore Market & Deli was well received by those attending Sunday’s opening day.
“It was so needed,” Tanner Powell said. “It really fills a void. It’s nice to not go into town. It’s convenience.”
Dollars and cents
As for pricing, Tanner Powell’s husband, Bill Powell, said it’s right on the money.
“They nailed it because it’s not the cheapest, it’s not the most expensive,” he said. “They nailed the pricing for a lot of the people that actually live here.”
For instance, speciality sandwiches sell for $9, a glass of house wine for $6, a cup of soup $4 and an 8 oz. coffee for $1.75.
“I love supporting a local rather than going to … a big box (store),” Tanner Powell said. “I think that, to me, is huge, and I’m willing to pay a little more.”
On Sunday, many first-time patrons could be seen enjoying purchased sandwiches and glasses of beer and wine, while chatting with one another in the store’s brightly lit seating area.
“The atmosphere, in general, it’s awesome,” said Sunnyside resident Scout Burkle, who was among the crowd. “(It’s) another neighborhood gathering spot.”
And that’s something that falls right in line with the owners’ aspirations for the new West Shore establishment.
“We’d like to be something that’s not just a market and deli, but an experience,” Zumwalt said. “You come in, and you enjoy being here, so it’s not just a trip to the store, or it’s not just going to grab bread — it’s like you’re going to the West Shore Market & Deli.”
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