SnowFest! 2015 to feature 40 events in 34th year; the fun starts Thursday |

SnowFest! 2015 to feature 40 events in 34th year; the fun starts Thursday

SnowFest! has evolved over the years, and commemorative buttons have served as keepsakes.
Courtesy SnowFest! |


Below is the full calendar of events for the 34th annual SnowFest!, as provided by the crew at SnowFest! Visit for updated information on these events and the festival itself:


4:30pm - 5:30pm: Remembrance for Old Man Winter

Where: Gar Woods Grill & Pier, 5000 North Lake Blvd., Carnelian Bay

Description: JC Krise, our beloved Old Man Winter for the past 33 years, will be honored during a Remembrance for him, at Gar Woods in Carnelian Bay, prior to the SnowFest Kickoff Party. Please join us in paying tribute to him, and be prepared to share your favorite stories about JC.

5 pm – 8 pm: SnowFest Kickoff Party

Where: Gar Woods Grill & Pier, 5000 North Lake Blvd., Carnelian Bay

Description: Come join in the official KICK OFF of SnowFest! at one of our biggest sponsors, and supporters, Gar Woods! This will be a great time to get updates on new events, full calendar listings, introductions of the SnowFest! Queen contestants, big raffle, auction, and music with Groove Foundry! This is a fundraiser, so a $30 donation at the door gets you into the party, which includes: Beer, Wine, Wet Woodys, as well as heavy appetizers for all! Updates on the auction items will be posted here prior to the party, so you can make sure to bring your checkbook for some great prizes! This party is always the best one of all, and surely not to be missed!


FRIDAY. Feb. 27

All day: 39th Annual Dick Linkey Rotary Ski Challenge

Where: Northstar California Resort

Description: The largest gathering of skiing Rotarians. This event has been benefiting the communities of North Lake Tahoe and Truckee since its inception and has donated over $200,000 back to the community.

6 pm: SnowFest! Queen Coronation

Where: Village at Squaw Valley

Description: Come on out and see the SnowFest! Queen candidates vie for the title of Queen! Each candidate is running as a representative for one of 5 non-profit organizations in the area. The Queen is chosen based upon raffle ticket sales, GPA, a resume, community involvement, and an interview. All of these girls are simply amazing!

7pm: On-Mountain Fireworks Display and Torch Light Parade

Where: Squaw Valley, on mountain, KT Base area

Description: Watch as Squaw Valley lights up under the mountain stars with this amazing expression of fireworks! Always an incredible way to start the SnowFest! festivities with friends and family!



7am - 11am: North Tahoe Firefighters Pancake Breakfast

Where: North Tahoe Fire Station, No. 51, 222 Fairway Drive, Tahoe City

Description: Bring the whole family and help support the North Tahoe Firefighters Association Annual Pancake Breakfast. Hot pancakes and sausages will be served with fruit, milk, coffee, and OJ., all prepared by your local firefighters. All ages! Adults $8 / Children 4-12 ~ $5 /3 & under FREE! Firefighters’ t-shirts and sweatshirts available for purchase. All proceeds benefit the NTFA equipment, relief, and scholarship funds.

12:30 – 2 pm: Paint the Bear

Where: North Tahoe Arts, 380 North Lake Blvd., Tahoe City

Description: North Tahoe Arts and the BEAR League invite children of all ages to stop by the North Lake Tahoe Arts Center to paint a wooden bear after the SnowFest! Parade in Tahoe City. Refreshments will be provided There will be a bear art exhibit in our upstairs gallery in conjunction with this event. Children can see what a bear den looks like, and learn about the bears around Lake Tahoe. For more information Ages: 5-12, FREE Event!

11am - 2pm: Rosie’s Parade Watching Party

Where: Rosie’s Cafe, 571 North Lake Blvd., Tahoe City

Description: Come in early so you can get a seat, or a spot on the outside deck and watch the parade go by! Some of the most incredible floats, displays or just plain silly ideas will float on by. Listen as the awesome announcers add their entertaining twists on the parade entries!

11am - 3pm: Tahoe Blue Agave’s Parade Central

Where: The Blue Agave Restaurant, 425 North Lake Blvd., Tahoe City

Description: Join the fun and watch as the Tahoe City SnowFest! parade marches down the street. This is the spot where the parade folks execute their demonstrations for the announcers! Great food, drinks, kids menu, etc! Fun for all ages!

11:30am - 12:30pm: Tahoe City SnowFest! Parade

Where: Downtown Tahoe City, from Safeway to Save-Mart

Description: Come to town early today to grab your parking spot at the fire station and enjoy the Pancake Breakfast before the Tahoe City SnowFest! Parade. This fun, eclectic, mountain town parade has something for everyone! From shovelers to clowns, dogs, kids and snow machines. It’s definitely a fun, and rowdy day in Tahoe City.

12:30pm - 1:30pm: Mobility Rock Band Concert

Where: Pete & Peters’ Parking Lot

Description: Grab a partner and dance to the tunes of the Mobility Rock Band from Travis AFB! An all ages show. Join in honoring our military by attending this fun and exciting concert.

12:30pm - 4pm: Pete ‘n Peters Post Parade Party

Where: Pete ‘n Peter’s, 395 North Lake Blvd, Tahoe City

Description: Immediately after the parade. Join in all the fun at Pete’s for drink specials and all the rest of the festivities! Fun to be had by all with your neighbors and the Vulcans from the St. Paul Winter Carnival - this year’s Grand Marshals of the Tahoe City SnowFest! parade.

1pm - 2pm: Stohlgren Bros Ice Cream Eating Contest

Where: North Tahoe Fire Station, No. 51, 222 Fairway Drive, Tahoe City

Description: Gather up all the eaters and put em in one place? Well, then they’ll all be at the Fire Station after the SnowFest! Parade. Great fun to just watch, or to jump in and join the eating!

2:30pm - 5pm: Gar Woods Polar Bear Swim

Where: Gar Woods Grill & Pier, 5000 North Lake Blvd., Carnelian Bay

Description: The 26th Annual Polar Bear Swim will be North Lake Tahoe’s “Coolest”event! Hundreds of spectators will line the pier to watch hardy souls brave the frigid waters of Lake Tahoe. Complimentary appetizers are provided for all, and following the event is the hugely popular raffle in the bar at Gar Woods. Swim participants can also enjoy the hot tubs provided by Pomin’s Hot Tubs. Swimmers can register ahead at http://www.Garwoods. com. Festivities begin at 11:30, with swimmer Check in @ 1:30, Race @ 2:30. Swim entry: $30 advance / $35 day of. 18 and over. Call 530-546-3366.


SUNDAY, March 1

10am - 3pm: Arctic Paddle

Where: Waterman’s Landing, 5166 North Lake Blvd., Carnelian Bay

Description: The Arctic Paddle is not just a race, it is a celebration of winter paddling and the beautiful winter in Lake Tahoe with family fun on and off the water. The race course will depend on weather conditions. Waterman’s Landing will be open serving hot beverages, food, and s’mores!

11am - 1:30pm: SnowFest! Dawg Pull

Where: Tahoe City Golf Course

Description: Calling ALL Dogs! Calling ALL Dogs! Enjoy some friendly racing for dogs of all ages and sizes. There will be treats for all competitors and prizes for winners! The famous SnowFest! Dawg Pull will take place sunshine, rain or snow at the Tahoe City Golf Course. Dogs of all sizes will pull a weighted sled across the snow (or grass) to take home the championship in their category. Dogs of all breeds, sizes and colors are encouraged to participate. Signups start at 11:00 am. $10 entry fee per dog. Food and beverages are available during the event.

1pm - 4pm: Granlibakken’s Gone “Bonkers” Kids Ski & Snowboard Race

Where: Granlibakken Tahoe, 725 Granlibakken Road, Tahoe City

Description: Granlibakken hosts its 2nd annual kids ski and snowboard obstacle course competition. It’s an all out, top to bottom race over natural terrain, complete with gates, obstacles, bumps and fun. If you don’t ski or board come anyway! The afternoon includes family fun for all ages. *In case of no snow, we will have alternate family fun events for all ages – face painting, s’mores, and other activities. Ages: 5-12 Entry: $20*, or $5 if staying at Granlibakken Resort! Visit — *price will be adjusted in case of no snow

4pm - 9pm: Sunnyside’s Annual Luau

Where: Sunnyside Resort, Tahoe City

Description: Enjoy Hawaiian inspired cuisine and cocktails at Sunnyside’s Mountain Grill. Wear your Hawaiian attire, and bring your Aloha spirit! Sign up for the Hula Pie Eating & Hula hoop contests to win great prizes!


MONDAY, March 2

5pm - 8pm: Za’s Clam Bake

Where: Za’s, 395 North Lake Blvd, Tahoe City

Description: Za’s restaurant will be hosting a traditional East Coast clam bake. The menu will include expertly prepared clams, chicken, potatoes, and corn. Enjoy for just $25. YUM!


TUESDAY, March 3

6pm - 9pm: Pete ‘N Peters Bar Game Olympics

Description: Wanna be where all the action is tonight? Enjoy a fun evening of competition: pool, shuffle-board, foosball & dice. The games continue on … and the competitors go head-to-head until the very end! Great prizes for the top 3 teams, Sign up early! Limited space. For more info, call 530-583-2400. 21 and up, $10 Entry.



1pm - 7pm:Truckee River Winery Wine & Ice Competition

Where: Truckee River Winery Tasting Room, 11467 Brockway Road, Truckee

Description: Truckee River Winery’s 4th Annual Ice Carving Competition ... the only one in SnowFest! Come to Truckee’s local winery and watch talented local professionals transform large blocks of ice into works of art. Listen to the amazing stylings of DJ Chango and enjoy some winter fun. Proceeds will benefit the High Fives Foundation. For more info please go to: All ages welcome! $10 Cover (includes your donation, souvenir wine glass, and Mardi Gras beads.

6pm - 9pm: Girls’ Night Out! “Bunco Bash”

Where: North Tahoe Event Center, 8318 North Lake Blvd., Kings Beach

Description: Great night to share with your friends, while supporting a great cause. Lots of fun to be had by all the ladies. No experience required. There will be appetizers, wine and beer on hand, not to mention the raffle and silent auction with LOTS of Prizes! Tickets available for $25 on-line at, or In advance (cash only), at the following locations: Truckee Visitor Center (10065 Donner Pass Rd, Welcome Ctr), The Store (Tahoe City-351 North Lake Blvd), Bar Bar Bar (Incline Village-760 Mays Blvd), Rockwood Tree Services (Kings Beach-8636 North Lake Blvd) This event sells out, so get your tickets early! Proceeds go to benefit the Tahoe Forest Cancer Center patient programs.

9pm - midnight: Rosie’s BINGO Night

Where: Rosie’s Cafe, 571 North Lake Blvd., Tahoe City

Description: Come join in the B-I-N-G-O Fun as Rosie’s takes on a whole different feel tonight! There are incredible prizes for each round, and it goes on for hours. Get there early for a good seat! And don’t you worry, cocktails WILL be served! $5 per card to play, and you can play more than one card at a time! Visit



5:30pm - 7:30pm: Meet the Squaw Rescue Dogs!

Where: North Lake Tahoe Visitor Center, 100 North Lake Blvd., Tahoe City

Description: The Squaw Valley Rescue Dogs are ready for a tail-wagging good time. Learn how they save lives and become rescue dogs. Get your picture taken with a furry friend, All photo proceeds go to the Squaw Valley Avalanche Rescue Dog and Education Fund. Complimentary adult and child beverages provided!

5:30pm ­ 7:30pm: SnowFest! Skills & Prowess Test at Blue Agave

Where: The Blue Agave Restaurant, 425 North Lake Blvd., Tahoe City

Description: Contestants to show their prowess and compete in a basketball, football & hockey skills test. Skills include free throws & 3-point shots, hockey goal scoring and football passing accuracy. Prizes awarded for the athletes with the most prowess and skills. Sign up at Blue Agave or the Tahoe City Downtown Association office. Proceeds to benefit the TCDA 4th of July fireworks.


FRIDAY, March 6

5pm - 8pm: 7th Annual Bridgetender Rib Fest

Where: Bridgetender, 65 West Lake Blvd., Tahoe City

Description: Enjoy the great ribs at the BT for this 7th Annual Rib Fest! An outdoor extravaganza of BBQ’d ribs takes place on the outside patio & bar of the BT with lots of great ribs & drink to be had by all! 5:00 pm until the ribs are all gone.



7am - 8:30am: Diamond Peak Uphill Downhill Dash

Where: Diamond Peak Ski Resort, Incline Village

Description: Earn your turns at the Diamond Peak Uphill/Downhill Dash sponsored by Tahoe Mountain Sports! Race to the top of the mountain using whatever human powered method you prefer. Skin, snowshoe or run to the top; ski, snowboard or snowshoe down; then head back up to the mid-mountain Snowflake Lodge for awards and prizes. There is a $10 entry fee and you can use any human powered equipment to get up and down, just no sleds or sled type objects. Long Course: Up to the summit of Crystal Ridge via Flume, down Crystal Ridge and Sunnyside, then back up to Snowflake Lodge via Freeway. Short Course: Up to Snowflake Lodge via Freeway (participants will have to ski/snowshoe/hike down after the event) Please pre-register online so we can get a rough headcount for breakfast. Visit

8:30am - 10:30am: NTPUD Pancake Breakfast

Where: North Tahoe Event Center, 8318 North Lake Blvd., Kings Beach

Description: What a great way to start a day of SnowFest events! Enjoy hot pancakes topped with strawberries, blueberries and whipped cream, accompanied by sausage, orange juice, hot chocolate, milk and coffee. Bring your family and friends! Great social event! Adults $8 / children $3 / 3 and under FREE! All proceeds benefit “Dog Day in the Park” and “Friends of the Park”. Sponsored by the North Tahoe Public Utility District.

10am - 11am: Dress Up Your Dog contest

Where: North Tahoe Event Center, 8318 North Lake Blvd., Kings Beach

Description: Dress up your dogs! Prizes for different categories and free entrance into the Kings Beach Parade to follow! Stroll with your prized pooches down the parade route in Kings Beach! Sponsored by the TNT-TMA.

11:30am - 12:30pm: Kings Beach SnowFest! Parade

Where: Downtown Kings Beach

Description: The Kings Beach SnowFest! Parade brings joy to downtown Kings Beach! North Tahoe Business Association hosts this annual fun-filled event featuring entertaining entries from 30-40 local community and non-profit organizations and businesses. Spectators are invited to watch the parade which travels east along highway 28 in downtown KB and are encouraged to spend the day in Kings Beach for abundant SnowFest activities and events. To participate in the parade or for more info call 530-546-9000. Free to watch, all ages welcome!

12:30 pm: Kings Beach SnowFest Parade After-Party

Where: On The Grid’s Love Boat Float

Description: DJs will be on board entertaining. Drink and food specials with party going until dark.

1pm - 3pm: Snow What? Snow Building Contest

Where: Kings Beach Library, 310 Secline St., Kings Beach

Description: Come to the Library after the Kings Beach SnowFest! Parade for a snow sculpting contest! Fun, great event for the entire family! FREE event. All ages & abilities are welcome. Prizes & Awards! More info at Facebook.

4pm - 8pm: TEA Winter Expo

Where: Diamond Peak Ski Resort, Incline Village

Description: Hands-on, interactive showcase of winter activities for all ages—snow sculpting, cross-country skiing, snow shelter building, avalanche preparedness and much, much, more! Bring the whole family for a free afternoon and evening filled with educational, adventure based exhibitions!

6pm - 10pm: LUNAFEST Film, Food and Wine

Where: Olympic Village Lodge. Olympic Valley

Description: Tickets include wine tasting, sampling of local cuisine, silent auction, and award winning films. The short films will compel discussion, make you laugh, tug at your heartstrings and motivate you to make a difference in your community. 100% of proceeds benefit Girls on the Run- Sierras and the Breast Cancer Fund. Admission: $35 Advance / $45 Day of . Ages 21+ More info go to

7pm – midnight: Kings Beach “After 8” SnowFest Mardis Gras Masquerade

Where: North Tahoe Event Center, 8318 North Lake Blvd., Kings Beach

Description: Mardi Gras Masquerade Ball. Grammy nominated ANDRE THIERRY and Zydeco Magic deliver soulful & traditional - World/Zydeco/Blues! Begin the evening with free Zydeco dance instruction! Costumes & masks encouraged! Prizes will be awarded. Full ba r; food available for purchase. Smoke free venue. 7pm – 12am. Admission: $20 for 18+ and $5 for under 18. Proceeds benefit “Friends of the Park”! Like us on Facebook “Kings Beach After 8 music series”; receive a discount at the door.

7pm – midnight: Queen Raffle Drawing

Where: North Tahoe Event Center, 8318 North Lake Blvd., Kings Beach

Description: Bring your friends for an evening of great music and dance on the last night of SnowFest! The suspense will finally be over as we draw the awesome prizes for the Queen Raffle! This is a Mardi Gras themed party so dress your best and have a chance at winning the “best mask” and costume contest. Smoke free venue. 18 years and older, Admission is $20 per person.

7pm - 9:30pm: SnowFest Cocktail Bingo

Where: Community Art Center, 10046 Church St., Truckee

Description: Come celebrate Winter “Truckee Style” with the SnowFest Cocktail Bingo at the Community Art Center. This is a Truckee Downtown Merchants Association event, all ages are welcome. $10 per bingo card for first two cards. $5 for each additional card.


SUNDAY, March 8

1pm - 5pm: Tahoe Donner Ididarun

Where: Tahoe Donner Downhill Ski Area, Truckee

Description: Dogs pulling covered wagon sleds across a snow covered course against the clock! This is a great event for spectators. Best views from the track side or on the Ski Lodge deck. Event sign ups start at noon, and the race begins at 1 pm. Food & drinks are available for purchase at The Downhill Ski Area, so come on out and join in all the fun with the entire family today! Raffle proceeds to benefit the Humane Society of Tahoe-Truckee All ages welcome to watch! 4 Different dog categories: $20 per entry

2pm - 5pm: River Ranch’s Snow or Sand Sculpting Contest

Where: River Ranch Lodge, Corner of Hwy 89 and Alpine Meadows Road

Description: Tahoe Redneck Beach Party. Barbecue and DJ on the Patio and a Bay Watch Reunion all in one! We’re prepared for rain, snow or shine! The patio will be in full swing with a bar serving beer, drink specials and more. The bbq will be lit with burgers and chicken sandwiches hot off the grill. Snow/Sand judging takes place at 3:00. Team awards at 3:30 pm. Raffle at 4:00 pm. Raffle with awesome prizes and proceeds to benefit Disabled Sports USA Far West. All ages.

7:30pm-9:30pm: Fine ‘n Funky Fashion Show

Where: Jake’s On the Lake, 780 North Lake Blvd., Tahoe City

Description: Come check out the latest and hottest fashion, showcased by the most beautiful ladies in Tahoe. Jake’s on the Lake is an incredible location for this favorite event - right on the water’s edge in Tahoe City. Always a fun event and a great way to close out SnowFest! Visit or to learn more.

TAHOE CITY, Calif. — For 34 years, the first week of March has meant SnowFest! for North Lake Tahoe and Truckee.

SnowFest! means fireworks and skiers parading to the bottom of Squaw Valley while holding torchlights. It means swimmers attempting to swim faster then any of the other fools in the icy cold water at Gar Woods. And, of course, it means hundreds of viewers cheering their friends and family marching in our charming Tahoe City and Kings Beach parades.

It’s 10 days packed with dozens of events designed to give folks a chance to have some fun and connect with friends.


SnowFest! began in the mind of Bob Everson, who in 1981 was marketing director at Alpine Meadows.

He made a proposal to the North Tahoe Chamber of Commerce and Visitors and Convention Bureau for a March event to attract people to North Lake Tahoe.

In those days, the ski areas were busy from Christmas through the end of February, but then traffic began to drop off, even though in most cases the snow depth hadn’t yet reached its peak.

Everson knew that if you could just entice people up here, they would discover the skiing is usually awesome in March.

A group of locals including Everson met for the first time to discuss the idea in June 1981, and 10 days later, Everson tragically died.

As he slept on his boat attached to a buoy on that Fourth of July night, a boat plowed right through his vessel.

At its next meeting, just a few days after Everson’s death, the group was spurred to make the event happen in his honor, and the first SnowFest! was held in 1982.

Since, SnowFest! has become an important part of the Lake Tahoe lifestyle.


SnowFest! has always been about a variety of events to satisfy a wide range of folks, whether they want to party like it’s 1999, join in a competition, or just enjoy being part of something exotic such as the Gar Woods Polar Bear Swim.

You can also find lots of good food, and you can dress up Hawaiian and head for the Sunnyside Luau, where you will find delicious aloha concoctions, a hula pie eating contest and Hula Hoop contest.

You can find stick-to-your-ribs fare at the Bridgetender’s Rib Fest. Or for seafood, you can head to the Za’s Clam Bake.

SnowFest! also specializes in the quirky. Like any winter festival should have, there is a Snow Sculpting Contest, but SnowFest! also has a Snow-making contest, a Dress Up your Dog Contest, Paint the Bear Contest, Dog Pull, and that ever-popular Ice Cream Eating Contest.

Oh yeah, and don’t forget the Polar Bear swim. There really is something for everyone.

But for those of us who have been around for years, what SnowFest! is really all about is a gathering of community and the creation of new SnowFest! memories.

It’s a time to hang with your Tahoe buds and be reminded of the wonderful place we live. It’s a chance for generations to join together to have fun. And, since it’s been around for 34 years, it’s a chance for the children of young parents to experience what their parents experienced as children.


If you grew up in North Tahoe, SnowFest! is in your blood, long after you left town for college and life in the big city.

My 22-year-old daughter, Hannah Hauserman, who now lives in Los Angeles, remembers as a small child, “catching the candy and watching the Queen” at the Tahoe City parade.

She remembers “the guys with the shovels” (The Kiwanis’ synchronized snow-shoveling team that will appear again this year) and “hiding every time the scary guys with black paint came close.”

Those scary guys were the Vulcans from the St. Paul Winter Carnival, who would come to the event sharing good cheer and a healthy dose of black paint, which they reserved for the faces of females of all ages.

“I also walked in the parade a few times as a Girl Scout,” Hannah says. “We felt a little famous in our small town.”

While Casey Canino, who now lives in New York, also remembers how important it was to avoid those guys with the black paint, what she remembers most was the Ice Cream Eating contest.

“I don’t think I’ve ever been in a more crazy, competitive, fun environment then when those hilarious parents were egging their kids on to eat so much ice cream,” Casey says.

One of the biggest ice cream eaters was one of Casey’s classmates at Tahoe Community Nursery School, now-25-year-old Eric Holman, who says, “I will never forget the elated feeling of hoisting the hard-earned first place plaque held between still sticky fingers, even though I had a wicked brain freeze.”


So who are those guys with the black paint who those Tahoe girls remember so well from their childhood?

They are members of the St. Paul Winter Carnival Krewe, and this year the seven of them will be the grand marshalls of SnowFest!.

The Krewe — or Vulcans to many of us — are a group of guys from Minnesota who have traveled for 30 years to be a lively and fun … and a memorable part of the parades and events during SnowFest!.

For the Vulcan named Sparky, also known as Steve Frattalone, this will be his 23rd year coming out to Tahoe to be a part of SnowFest!.

“The community of North Lake Tahoe are very, very dear friends,” he says. “We love to help them celebrate SnowFest!, and we are so glad when we see the people there.”

Every year the Vulcans travel at their own expense, paying hefty sums for airfare, lodging and the cost of attending every event they can stuff into their busy schedule.

But for them, it is money well spent, because they are invested in North Lake Tahoe.

How did they start coming here in the first place? Frattalone blames it on current SnowFest! Executive Director Ruth Schnabel.

When she was a child, Schnabel loved attending the St. Paul Winter Carnival, the home base of the Vulcans.

As SnowFest! director in 1985, she was attending an International Event Festival in Milwaukee and met a Vulcan, who she convinced needed to come out to SnowFest! with some of his Vulcan buddies.

Thirty years later, they are still at it, including one of the originals, Bob Matson, who has been coming to North Tahoe each of the last 30 years.

Every few years, the Vulcans bring along a rookie, whose indoctrination ceremony is swimming in the famous Gar Woods Polar Bear Swim.

Of course, to a true Minnesotan, that’s like taking a dip in the warm waters of the tropics.


Schnabel has been the Director of SnowFest! off and on for 19 of its 34 years. Every year the SnowFest! Queen candidates are interviewed by SnowFest!, and she says that one question always asked of the girls is: What is their favorite SnowFest! memory?

Schnabel says that invariably they answer the parade and the Ice Cream Eating contest. But the girls running for SnowFest! Queen also vividly remember the moment they decided they wanted to be SnowFest! Queen.

For most, it was when as little girls they looked up at the Queen wearing a tiara smiling and waving at them as she rode by in the parade.

And, while SnowFest! certainly brings fun times and great memories, Schnabel says it also brings money to our community.

SnowFest! commissioned an economic impact study of the event in 2010, organized by Washington-based survey firm Birchhill Enterprises, and carried out by students at Sierra Nevada College.

More than 500 people and businesses were interviewed, and it was determined the impact of SnowFest! on the economy that year was nearly $3.5 million.

“I’m excited about SnowFest! this year because I feel like the community is in the doldrums after the winter we’ve had,” Schnabel says. “Not only will SnowFest! bring out-of-town visitors to the area, but it will give locals a chance to celebrate life at Tahoe. It’s going to be fun.”

Tim Hauserman, a nearly lifelong resident of Tahoe City, is a freelance author and cross-country ski instructor. He may be reached at

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User