SnowFest! draws crowds, raises funds |

SnowFest! draws crowds, raises funds

The SnowFest! 2014 Queen McKenna Hoff, from Incline High School, was crowned during kick-off ceremonies at Squaw Valley. She represented the Tahoe SAFE Alliance nonprofit.
Courtesy Dick Morton |

TAHOE, Calif. — The SnowFest! crew is in the process of follow-up surveys, however, in light of the so-so snowpack, the event still drew crowds to the North Lake Tahoe region.

“We do know that there were people out enjoying Tahoe, as well as spending money every day that SnowFest! events were happening,” said Pam Pokorny, SnowFest! executive director. “Increases in traffic and sales to businesses, as well as visual recognition for the event producers venues is key to what SnowFest! is striving to bring to the Tahoe region.

“If we can get one, two or 20 new prospective clients for these businesses, who can potentially become return customers and bring more guests with them in the future, then we did our job!”

In addition to a festival full of entertaining events, the SnowFest! Queen Raffle raised 14,000 for nonprofits in the North Lake Tahoe Area.

Visit for more information.

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User