Switchback PR + Marketing welcomes new hire | SierraSun.com

Switchback PR + Marketing welcomes new hire

Special to the Sun

TRUCKEE, Calif. — Switchback PR + Marketing, Inc. has hired longtime Tahoe-Truckee marketing specialist Anna Koenig as an account manager.

“The Switchback team has a unique ability to blend traditional public relations strategy with contemporary communication avenue,” Koenig said. “Establishing and connecting brands with their audience has long been my passion. Working for Switchback and their diverse clientele gives me that opportunity.”

A California native, Koenig began her marketing career while a geography student at Humboldt State University, working on campus for Youth Educational Services, a student-run volunteer services program. After college she moved to Telluride, Colo. honing her marketing skills at Telluride Sotheby’s as a marketing manager. She quickly fell in love with snowboarding, the mountains and Telluride’s festival lifestyle.

After seven years in Telluride, Koenig moved to San Francisco, jumping into the exploding dot com scene where she joined Travelocity.com as a front-end web developer and then lead project manager.

Missing the mountain lifestyle, Koenig and her husband Jude moved to Truckee in 2001.

In Truckee, she joined the marketing staff at Northstar as a marketing manager and was soon promoted to e-commerce marketing manager for Booth Creek Ski Holdings.

“I’m thrilled to have Anna on our team. Her resort industry marketing skills and technical know-how are a key combination,” said Brinn Talbot, Switchback owner and principal. “She provides tactical input and fresh ideas that are results driven.”

Koenig is a senior marketing professional who has a record of success in directing and developing resort, restaurant, nonprofits, travel and real estate marketing and sales campaigns and programs. Koenig has worked as a freelance consultant for a multitude of clients — handling print, web development, social media campaigns, brand development and press coverage.

Koenig lives in Truckee with her husband Jude, and two children, Jude and Greta.

While not at work, Anna enjoys skiing, snowboarding, paddle boarding, cooking, reading and painting.

Founded in 1999, Switchback Public Relations + Marketing will celebrate its 15-year anniversary this summer.

For more information visit http://www.switchbackpr.com or call 530-550-2252.

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