Tahoe Fund, Truckee River Watershed Council receive $75,000 via ‘Green Bucks’
August 13, 2014
Olympic Valley businesses have raised $75,000 since 2012 to preserve and restore Lake Tahoe and the region's watersheds through the Green Bucks program and direct contributions.
Green Bucks is a dollar donation program designed to harness the passion of visitors and residents to help care for the region's environment. In Olympic Valley, Squaw Valley Ski Holdings, Squaw Valley Lodge and PlumpJack Squaw Valley Inn have committed to collecting dollar donations on room nights and season passes to raise funds.
"Green Bucks is a simple way for those who love it here to help give back," said Tahoe Fund CEO Amy Berry. "We are very thankful for the support of the business community in Olympic Valley and across the region who have all joined in our efforts for this incredible environment."
"More than just support, as it relates to the Tahoe Fund and the Truckee River Watershed Council, our company maintains shared values along with the same sense of responsible environmental stewardship with these organizations," said Andy Wirth, president and CEO of Squaw Valley Ski Holdings. "On behalf of the team here at Squaw Valley Ski Holdings, our customers and the community of Olympic Valley, we're proud to provide this fiscal support so that their projects and work can continue."
Starting winter 2014-15, Squaw Valley Ski Holdings will also add its food and beverage program to the list of Green Bucks contributors. To date, Squaw Valley Ski Holdings has raised $66,500 through direct contributions as well as Green Bucks donations raised through Squaw Valley and Alpine Meadows season pass purchases and reservations at The Village at Squaw Valley.
Green Bucks is a win-win for residents and visitors by creating a simple way for those who love the Lake Tahoe/Truckee area to help restore the environment and enhance recreational opportunities, ultimately helping to drive more tourism and business to the economy.
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"Our extraordinary environment is connected, from mountain peaks to iconic Lake Tahoe to the Truckee River watershed," said Kathy Whitlow, Green Bucks Program Manager for the Truckee River Watershed Council. "We're excited that area businesses, visitors and residents recognize Green Bucks as a way to support environmental initiatives in the entire region with one, simple program."
Local businesses may call 530-550-8760, ext. 7 to sign up to participate in the Green Bucks program.
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