Tahoe local to lead Tahoe Prosperity Center | SierraSun.com

Tahoe local to lead Tahoe Prosperity Center

Special to the Sun
Heidi Hill Drum is a 20-year local and the new face at Tahoe Prosperity Center.
Courtesy photo |

TAHOE, Calif.— The Tahoe Prosperity Center (TPC) announced Heidi Hill Drum as new executive director.

TPC works to ensure economic vitality, environmental stability and healthy communities. The Prosperity Center was created after the Lake Tahoe Basin Prosperity Plan was completed in 2010. The TPC’s all-volunteer board, with help from consultants is working to develop regional strategies to build the needed infrastructure to support the Plan’s goals.

Now the organization is poised to take the necessary steps toward concrete action and implementation.

“I am grateful for this opportunity and look forward to giving back to Tahoe through my efforts as director of the Tahoe Prosperity Center,” Hill Drum stated.

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How will TPC work to change the status quo of too many seasonal jobs and not enough well-paying, year-round jobs? How can communities ensure there is appropriate infrastructure to improve the economic opportunities for new, creative businesses? How can current business sectors encourage appropriate economic development in an environmentally friendly, yet proactive way?

Tom Greene, board chair and vice-president of academic affairs at Lake Tahoe Community College noted, “The Tahoe Prosperity Center seeks solutions where there is no other champion or entity that has the capacity to facilitate necessary change. We bring regional representation and ultimately solutions, to what are arguably regional problems. Heidi brings local knowledge, professional experience and collaboration skills that are necessary to achieve our goals.”

“Our first priority is a ‘Connected Tahoe’ to improve the broadband infrastructure needed throughout the Basin,” said Hill Drum. “We will work on ‘getting work’ for all who want to live in Tahoe by encouraging smart growth in the economic clusters identified in the Plan: health and wellness, tourism and environmental innovation. And finally, we will develop economic and environmentally friendly opportunities for those who want to invest in the region.”


Hill Drum has lived in Tahoe since 1995. She initially worked at Sierra-at-Tahoe for what was to be one winter. Almost 20 years later, ask her why she is still here and she will say “the summers make up for the winters.” Besides Sierra-at-Tahoe, she also served as communications director at the League to Save Lake Tahoe and ran her own public relations consulting business. For the past 10 years, she has facilitated statewide public policy initiatives while living in Tahoe.

“My husband and I have both worked many years outside of the Tahoe basin, while living in Tahoe,” said Hill Drum. “We choose to live here because of the wonderful amenities we enjoy as a family — mountain bike and running trails, world-class skiing, great schools … We figured out a way to make working off the hill work, but it hasn’t always been easy and certainly, during big winters, not at all convenient.

“The Tahoe Prosperity Center, working collaboratively with our community will improve opportunities for people exactly like us.”

For more information, visit http://tahoeprosperity.org.


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