With Lake Tahoe environment in mind, Take Care campaign launches | SierraSun.com
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With Lake Tahoe environment in mind, Take Care campaign launches

Staff report
This is among several downloadable messages from the Take Care site. It reminds residents and locals the importance of cleaning up after a dog's poop along our trails and terrain at Tahoe-Truckee.
Courtesy image |

Get the kit

Visit takecaretahoe.org to learn more about Take Care; the site also features digital files for all of the Tahoe-specific messages that can be downloaded for free.

LAKE TAHOE — Litter. Dog poop. Unsafe fires. Bear safety. These are just some of the issues impacting the Lake Tahoe region.

With that in mind, the Lake Tahoe Outreach Committee recently unveiled the Take Care campaign to help reduce these impacts and promote a more responsible use of our great outdoors.

The campaign was designed for use in outreach efforts by Tahoe-Truckee public agencies, private businesses and nonprofit organizations. Aimed at residents and visitors, the campaign is a series of reminders that poke fun at the mistakes we all make when we’re not paying attention.

The initial launch includes messages for the 2015 summer season: general litter, cigarette butts and beer bottle litter, dog waste, fire safety, bear awareness, and aquatic invasive species prevention.

“We heard loud and clear that a unified stewardship brand was needed to bring the region together to elevate our messages and see the biggest impact.”Amy BerryCEO, Tahoe Fund

The campaign is the result of several months of collaboration after a workshop in September 2013 that bought together more than 60 regional stakeholders, said Amy Berry, Tahoe Fund CEO and member of the Lake Tahoe Outreach Committee

“We heard loud and clear that a unified stewardship brand was needed to bring the region together to elevate our messages and see the biggest impact,” Berry said. “We are thrilled to finally make the materials available to our regional partners for use in their outreach efforts.”

The Lake Tahoe Outreach Committee is composed of the Tahoe Fund, Tahoe Regional Planning Agency, League to Save Lake Tahoe, UC Davis Tahoe Environmental Research Center, Tahoe Resource Conservation District, and Tahoe Sustainability Collaborative.

“The campaign is really fun and so different than what we normally use,” said Madonna Dunbar, of the Incline Village General Improvement District and the Tahoe Water Suppliers Association. “We are excited to join the regional effort by using the Take Care campaign to help keep our beaches, parks and trails clean.”

Funding for Take Care was provided by Tahoe Fund, Martis Fund, Tahoe Regional Planning Agency and Barton Health. The campaign was developed by the creative team of Meg Siegal and Nate Laver.

“We picked up more than 2,300 pounds of litter from just six beaches after last year’s July Fourth holiday,” said Jesse Patterson, Deputy Director of the League to Save Lake Tahoe and member of the Lake Tahoe Outreach Committee. “It is our hope that the community will adopt this new campaign in time to see a dramatic difference this year.”


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