TAHOE CITY, Calif. — More than $2.5 million in funds generated by transient occupancy taxes and the North Lake Tahoe Tourism Business Improvement District have been allocated for the second half of the fiscal year.

Funds will be sent toward initiatives that are making progress on workforce housing, regional transportation, economic vitality, trails, recreation, and tourism mitigation.

“Because we now have access to two local funding sources, our community has the ability to reinvest in initiatives that our residents, businesses, and visitors need to thrive,” said Tony Karwowski, North Tahoe Community Alliance president and CEO. “Implementation of the NTCA’s new Community Vitality and Economic Health Investment Program also allows us to more easily vet and support projects, programs, and services with TOT and TBID revenues to improve quality of life.”

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The North Tahoe Community Alliance recently launched a Sponsorship and Multi-year Funding Program as part of the new Community Vitality and Economic Health Investment Program and will roll out an Annual Grant Program to support projects, programs, and services that are suited for annual funding this fall. The program provides a framework to evaluate projects, programs, and services the North Lake Tahoe Tourism Business Improvement District and transient occupancy tax funds generated in the community will be used to support.

A complete North Tahoe Community AllianceAnnual Report will be released this fall. The second half of the fiscal year ended June 30.

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Key Initiatives Supported by the TBID

More than $1.2 million in North Lake Tahoe Tourism Business Improvement District revenues have been allocated to:

• Incubation of the Housing Hub, a new nonprofit organization being formed to simplify and streamline the process and time it takes to create workforce housing
• Local event sponsorship and annual partnership funding to support marketing and promotion of 2023 events
• Sponsorship of the Lake Tahoe Ambassador program, which engages local youth to spread the word about environmental stewardship at highly impacted beaches and trailheads through the peak summer months
• Marketing campaigns that are focused on stewardship education and responsible travel for both residents and visitors; this includes efforts with regional event planners to highlight and encourage stewardship among event attendees
• Funding of the important work conducted by the Tahoe City Downtown Association and the North Tahoe Business Association in support of local businesses, plus select programming such as summer flower baskets and winter downtown lighting
• Sponsorship of bike valet services at local events to encourage stewardship and human-powered transportation

Key Initiatives Supported by TOT

A total of $1.38 million was recommended by the North Tahoe Community AllianceBoard of Directors, the Transient Occupancy Tax Committee, and the Capital Projects Advisory Committee in support of:

• Continuation of the free, on-demand microtransit service that is being offered year-round through TART Connect
• Funding in support of the North Lake Tahoe Express Airport Shuttle
• Continued funding of the Placemate program, which incentivizes vacation homeowners to rent long term to the local workforce
• Support for pre-development efforts related to the Tahoe City Downtown Access Improvements that will include parking and traffic flow enhancements

Funds generated by North Lake Tahoe Tourism Business Improvement District assessments are managed by the North Tahoe Community Alliancewith oversight from the North Tahoe Community AllianceBoard of Directors and committees comprised of representatives from assessed businesses. Annual North Lake Tahoe Tourism Business Improvement District revenues are used for responsible travel and stewardship education, efforts to offset tourism impacts, bolster a year-round economy, and support local businesses.

Funds generated by overnight visitors are managed by Placer County. The Capital Projects Advisory Committee, co-convened by the North Tahoe Community Allianceand Placer County, the Transient Occupancy Tax committee, and the North Tahoe Community AllianceBoard of Directors make recommendations to the Placer County Board of Supervisors for the use of transient occupancy taxes generated in eastern Placer County to contribute to projects and quality of life services like workforce housing, traffic reduction and transportation initiatives, bike paths and trails, and more. 

Additional transient occupancy tax funds that previously funded the North Tahoe Community Alliance‘s operations and tourism marketing efforts were “turned back” to Placer County when the North Lake Tahoe Tourism Business Improvement District was implemented. Those turned back funds are now being used to support workforce housing and transportation initiatives as recommended by the North Tahoe Community AllianceBoard of Directors and the Transient Occupancy Tax Committee.

Learn more at http://www.northtahoecommunityalliance.com.