Mountain business watchdog forecasts decrease in destination visitors | SierraSun.com
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Mountain business watchdog forecasts decrease in destination visitors

Sun Staff Report

LAKE TAHOE ” The most recent Mountain Travel Market Monitor released Monday says the destination travelers will continue to decrease this summer, but discount pricing should help increase short-term regional travelers into the Basin.

This was almost exactly the Monitor’s forecast for the winter months.

The Monitor uses data compiled from dozens of mountain areas across the West. Its six-month summer view shows low occupancy (26 percent down from last year). Bookings from May to September are down 14.7 percent from last year.

“Consumers have made a distinct move toward frugality (‘frugal is the new black’) with predictable negative consequences for in-resort spending on luxury retail and lodging brands,” said the report, written by Ralf Garrison, founder of the Monitor.

Skier/boarder visits as reported by the National Ski Area Association are down 5 percent from the 07-08 record of 60.5 million visits, and down only slightly from the past 5-year average.

“The ‘elephant in the room,'” the report stated, “is the real estate industry and its impact on resort communities and their tourism dependent businesses.”

Download the Monitor’s Report in .pdf format on this article.


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