Mountain TImes: Myrtle Beach’s economic times compare, contrast with Truckee/Tahoe |

Mountain TImes: Myrtle Beach’s economic times compare, contrast with Truckee/Tahoe

Norm and Alan Nicholls
Special to the Sun

It is great to be back home! Alice and I spent 9 days with our daughter in Myrtle Beach, S.C., and just returned last Thursday.

We really enjoyed our time with Christy even though the time just raced by. She went back to So. Carolina about 6 years ago for a two-year “temporary” job and has not returned to California since. As much as we miss her, and as much as 3,000 miles is an awfully long way away, she does seem to be quite happy.

The pace of life in the South is definitely “less hectic” than that in California. People there appear to be very genuine in their politeness and respect for each other. Material things are not as important as here; friendships and taking time to have fun are key!

The cost of living, housing, entertainment, food, eating out and gas is considerably cheaper there (i.e. we paid $2.53 per gallon of regular gas there). You can find a very nice home there for under $200,000, and rents under $1,000 per month are readily available. The wages, however, are proportionately lower so I guess it all balances out.

In Myrtle Beach, as elsewhere across the country, the signs of tough economic times are reflected in closed businesses, empty billboards (lots of billboards) and stories about rising unemployment. Myrtle Beach, like our area, is very dependent upon the tourist dollar. Their leaders, like ours, are doing their very best to package their area in hopes of getting more tourist dollars coming their way. Times are tough, and it is evident.

The weather was clear and the temperatures were in the high 80s during the day and 60s at night. Thank heavens the humidity was not excessive, but it was definitely stickier than the few muggy days we get here each year. You don’t need lotion on your skin back there, but you sure need your air conditioning!

Keeping it local: I am very pleased to see that “Advanced Asphalt” is doing the road work and associated concrete curbs/sidewalks on Donner Pass Road in West Truckee. Hopefully our local contractors will be getting more and more infrastructure-type work from the town, counties and possibly even state projects in the future. Although all projects bring dollars into our economy and improvements to our roads, etc., it is nice to see the use of our “own” workforce wherever possible.

Also, congratulations to J.D. Hoss on his recent purchase of “101.5 FM Tahoe Truckee Radio” J.D. is one of the most optimistic, resourceful and driven people I have ever met. He is focused, is a risk taker, and is on a mission for success. He cares about making the radio station a successful profit making business and the area’s favorite radio station and source of local information.

J.D. is a people person who is committed to his family, friends, employees, and the citizens of our area. He is constantly thinking about promotions, advertising and gimmicks. He camped out in a tent at Whistler to bring us his local insight on the Winter Olympics, and now he has brought live Wolverine Football broadcasts back on the air. Needless to say, I had to chuckle when I first saw his scrolling message on Boreal’s big sign promoting weather, road conditions and news on 101.5 FM! Only J.D. could come up with that!

I have personally worked with J.D. and Lindsay “with an A” the past couple of years promoting Optimist Club fundraisers and events and will continue to do so in the future. I ask that if you, your business, or your club has a need for advertising and promotion, give J.D. and Lindsay a call. The success of the radio station and the public service it is providing and promoting, is totally dependent on your advertising dollars. You can help them, and yourself.

Squish, squish: should be the predominant sound this Friday afternoon at the “1st Annual Grape Stomp Fundraiser for Sierra Senior Services.” The event will begin at 5 p.m. at the “Truckee River Winery Tasting Room” at 11467 Brockway Rd. This event is being held in conjunction with the “Truckee Wine, Walk and Shop” in downtown Truckee on Saturday. All proceeds of the stomp will go directly to supporting “Sierra Senior Services” meals and services. $20 entry includes tasting and appetizers, and if you wish to enter a Stomp Team, it is $150 for a 4 person team. Call 587-4626.

This just in: John Sproehnle announced next Pickle Ball demos at the Truckee Rec Center on 10/5 and 10/7 from 12:30 to 2:30 p.m. I’m going to try to make it … come by!

Norm and Alan Nicholls of the Nicholls Real Estate Group are affiliated with Dickson Realty at 11500 Donner Pass Rd. in Truckee.

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