My Turn: In order for Tahoe City to grow, we must replace andamp;#8216;ME’ with andamp;#8216;US’ |

My Turn: In order for Tahoe City to grow, we must replace andamp;#8216;ME’ with andamp;#8216;US’

TAHOE CITY, Calif. andamp;#8212;Known to many readers of the Sierra Sun, I was recently elected president of the Tahoe City Downtown Association. It was a complete honor to assume the position, and I did so with humility, enthusiasm and an eye for the future.In my eyes, the Tahoe City Downtown Association functions as the grassroots organization which works with businesses, locals and visitors in order to implement positive change within Tahoe City.This is a passionate plea for your involvement in the Tahoe City Downtown Association as we work toward making Tahoe City a better place.Personally, I became involved with the Tahoe City Downtown Association for two reasons. Having worked at Alpenglow Sports for nearly a decade, I grew tired of hearing that my beloved town was dying. In my eyes, it isn’t.Secondly, I felt the time was right to give back to a community I love so much, one which has given me more than I could have ever imagined. Simply put, I consider myself lucky to be here. And now is the time to show it.It is true that Tahoe City has an undeniable set of challenges to overcome. The list is not short, and the problems not pretty, but what town doesn’t have issues? The beauty of our situation is that Tahoe City’s fate, if we choose to embrace it, rests entirely within our own hands. With great change in the pipe for the North Shore, I think it mandatory that we represent our own interests. If we don’t act as stewards for our own home, someone will assuredly do it for us.However, if we can embrace each other, whether business, local or visitor, and work toward cumulative health, I am convinced Tahoe City can be the town we all dream it should be. The insular self-interest of andamp;#8220;MEandamp;#8221; must be replaced by andamp;#8220;US.andamp;#8221; Many who have had the good fortune to call this place home for so long saw Tahoe City in its andamp;#8220;good old days.andamp;#8221; Well, reality has told us that times change. Like a successful business, we owe it to our fellow community members to be adaptable and dynamic. Anything short of this is unacceptable to long-term health. The time has come to put ego and differences aside, focus on the positive, and progress for the mutual gain of every person who calls this paradise home.That said, progression in Tahoe City will not occur without widespread cooperation and a huge dose of hard work from all community members. Sure, we can keep plugging along and maintain the status quo, but where’s the fun in that? The TCDA is 100 percent volunteer based and was created out of the sheer love for our town. That same love drives this unabashed plea for help and involvement within our organization. So many have worked to create the foundation of the TCDA, but the organization’s true potential will remain under-realized without community assistance. Regardless of what the organization is or has been to you, the future is now. We need your voice to make the TCDA successful.If you are interested in opportunities and initiatives which help Tahoe City, be it on a volunteer basis, one of our committees, or the Board of Directors, your energy is 100 percent welcome. Please see the volunteer link on our website ( If you like TCDA-sponsored events such as the Fourth of July Fireworks, Farmer’s Market, Concerts at Commons Beach, Wine Walk, Heart andamp; Solstice Festival and Oktoberfest, we’d love to have you involved.Currently at the TCDA the ball is rolling with new leadership. A great change is at hand. It was JFK who said: andamp;#8220;Our task is to make the revolution constructive for all. Those who act boldly are recognizing right, as well as reality.andamp;#8221; We need your help and involvement for new ideas, energy and direction. We want your voice to help the TCDA push Tahoe City into new, prosperous and fun territory. Wouldn’t you be fired up to have your name on that? I sure hope so.Brendan Madigan is president of the Tahoe City Downtown Association.

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