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New board for business group

Six new faces will join the North Tahoe Business Association board of directors after the Kings Beach business group recently held elections for six seats.

More than 140 votes for seven candidates were tallied and the results were announced at the meeting on June 13. The six new members will join four returning board members.

The elected board members are Alex Mourelatos of Mourelatos Lakeshore Resort, Renee Shadforth of Buzz Design Group, Matthew Campbell of 7-Eleven, John Evans of Reliable Services, Tony Pastore of Pastore Ryan, and Todd Jackson of Seventh Wave Productions. Jackson was re-elected after serving one full term.



The new members will join new Executive Director Cheri Sprenger, who was hired by the association in May to succeed Pam Jahnke, drastically changing the group’s administrative makeup.

“This is a very exciting time for the NTBA,” Sprenger said in a written statement. “The association has a new executive director and over 50 percent of the board members are new, not necessarily to the organization but to the board.”



The elected members join the board during a crucial time for Kings Beach, as the public comment period on the Kings Beach Commercial Core Improvement project’s draft environmental impact report comes to a close.

Though public sentiment is split over the options, the association announced its endorsement of a modified Alternative 4, featuring roundabouts and wide sidewalks, at the Tahoe Regional Planning Agency’s public hearing last month. The

association requested on-street parking be reconsidered in the alternative.

As the project proceeds, the board will continue to be involved, especially during the design phase, Sprenger said.

Immediate plans for the agency include this summer’s music and movies on the beach starting the week of July 10, the association’s Fourth of July celebrations and Passport to Dining, all of which are intended to bring people into Kings Beach’s downtown core.

In addition to local events, the association is looking at new marketing strategies to draw more people into the area, as well as attract new businesses to join the group.

Designation of the officer positions will take place at the next board meeting in July.

“This new leadership promises many exciting things for the NTBA in the future,” Sprenger said. “I am looking forward to working with these very dynamic people.”


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