New gym to open in Truckee |

New gym to open in Truckee

For John and Kaley Carson, starting up a gym has been a virtual dream. And with the opening of a new, 10,000-square-foot Paramount Fitness on the horizon, it’s almost a reality.

“This is what we’ve been wanting to do for as long as I can remember,” said John Carson. “We have our hearts and souls invested here.”

The Carsons, who are partnering with local investor and long-time friend Kevin O’Brien, have been working around the clock for weeks to get the nearly $5 million fitness facility up and running. If all goes as planned, Paramount Fitness, located in the new Pioneer Center, should open its doors Feb. 1.

Individual memberships will cost about $55 per month, Carson said. They will also offer discounts for students, seniors and corporate memberships.

“We are expecting as little as 500 members to as many as 2,000, depending on the response of the community,” Carson said. “Considering the community has been starved as it has for an adequate fitness area, I expect the response to be positive.”

The proprietors of Paramount Fitness said the new facility should be “resort class, with a small-town feel,” right down to the marble counter at the smoothie bar where everyone should know your name. (“It will be nicer than most bars in town, to be honest,” Carson said.)

The gym will also offer tanning beds, spin classes, nutrition supplements, workout garb, and a 15- to 18-person sauna – adjacent to an aromatherapy room with the “scent of the day.”

All of the equipment is brand new – over $500,000 has been spent on treadmills, free weights, slab-weight machines and circuit-training equipment – and selected by the Carsons and Ladd Williams of Bear Bones Physical Therapy, whose office is right next door.

“We know that the equipment can be overwhelming sometimes, so we’ll have a personal trainer on the floor at all times to give a quick breakdown on equipment,” Carson said. “Every person who signs up will get an orientation.”

Also, the Carsons will work with club members and patients from Bear Bones full time. In addition to being level-three personal trainers, they have spent the better part of their lives in gyms – she as a national team gymnast and he as a body builder. (“I haven’t done competition, though,” he said. “I’m not comfortable with the underwear.”)

“This has been [Carson’s] lifelong dream,” O’Brien said. “He’s a gym rat. When he came up with this proposition for me, I ran the numbers and saw there was a need for a gym in Truckee.”

In addition to their endeavor with Paramount Fitness, for five years the Carsons have owned a carpet-cleaning business, Advanced Cleaning Systems. They plan on holding onto that enterprise.

“Cleaning carpets is great and all,” Carson said, “but [owning a gym] is our dream.”

If all goes well for the Carsons and O’Brien, they plan on adding racquetball courts and an acro-gym (with trampolines and tumbling) in the new phase of the Pioneer Center in summer of 2004.

“It’s been a year since we sat down and started planning for this, and we didn’t even know of a location back then,” Carson said. “It’s been an absolute snowball.”

For more information on Paramount Fitness, or for details on memberships, call 587-9977. The gym will be located at 10775 Pioneer Trail in Truckee off Highway 89 north.

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