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New manager for Boreal, Soda Springs

Long-time Truckee resident Jody Churich will take over the reins of Boreal Mountain Resort and Soda Springs Mountain Resort, succeeding president and general manager Matt Janney, according to officials with Powdr Corp.

Janney was named the new president and general manager at Powdr Corp.’s Mt. Bachelor Ski Resort in Bend, Oregon.

The owner of three Tahoe resorts, Powdr Corp. is undergoing managerial changes during a crucial time for the company. Officials with the Utah-based firm are in the middle of negotiations with JMA Ventures over the pending sale of Alpine Meadows, a sale that will reduce Powdr Corp.’s presence among Tahoe’s ski resorts.



After Powdr Corp. announced its decision to sell Alpine Meadows, Janney said he intended to continue as president of Boreal and Soda Springs. But employment shifts in Oregon gave the former Mt. Bachelor employee an opportunity to return to his home mountain.

“It’s just a coincidence of timing that everything fell this way,” Janney said.



Alpine’s sale to JMA Ventures is currently in the due-diligence phase, as JMA officials analyze the resort’s records, bookkeeping and leases, Janney said.

“Literally, they’re looking at every aspect of our business in great detail,” said Janney, who has been managing all three of Powdr Corp.’s Tahoe resorts since 2003.

Powdr Corp. spokesman Mark Fischer said he expects the sale to be finalized in June.

Fischer said Powdr Corp. decided to sell Alpine Meadows, which originally was not listed on the market, to JMA Ventures because it was a sensible transaction for both companies. JMA Ventures also owns Homewood Mountain Resort on the West Shore.

JMA officials do not intend to release information about a new president for Alpine Meadows until the acquisition is complete, said Vice President Rick Brown of the San Francisco-based company.

If the Alpine Meadows sale goes through, Boreal and Soda Springs will be the Powdr Corp.’s only California ski resorts. Churich said she will continue to focus on the resorts’ strengths, namely their appeal to families and youth who are drawn to the beginner terrain and mountain-wide park.

“Having a youthful, fun atmosphere is what we’d like to move forward to,” said Churich, who has been marketing director for Powdr Corp.’s California resorts since 2004. “I’m excited to keep moving forward.”

Highlighting their strengths is critical for Powdr Corp.’s success in one of the most competitive ski environments in the nation, Fischer said.

“[Churich] has the clearest understanding of the different demographics we serve of anyone I have met in the ski business,” said Powdr Corp. CEO John Cummings in a prepared statement. “Jody is intent on taking care of our customers, and she manages to do so in a very rational way in a very passionate business.”

Janney said his experience in Tahoe’s competitive market will be a valuable tool he can use at Mt. Bachelor.

“It’s been a tremendous experience to be able to come to one of the most beautiful places in the United States to live,” Janney said. The ski resort president began his career as a lift operator at Mt. Bachelor in 1977, working his way up the ladder to mountain manager until he was promoted and came to Tahoe four years ago.

Janney and Churich have been instrumental in elevating Powdr Corp.’s resorts to where they are today, said Powdr Corp.’s Fischer.

Churich said she looks forward to continue building Boreal and Soda Springs.

“Even with all we’ve done, I think there is still room to take that up another notch or two with that youthful market,” Churich said in a prepared statement.


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