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New visitor’s guide debuts this week

Staff reports

A new publication with an old name hit the streets of North Tahoe and Truckee this week.

The tahoe.com visitor guide is aimed at tourists in the area to help them find their way around not only the roads, but to introduce them to many of the attractions and businesses that serve their interests.

“This is a niche that has gone unfilled for a long time,” said Publisher Mary Jurkonis. “We wanted to give visitors an easy-to-use guide that has high quality information that is updated weekly.”

The tahoe.com Web site started in 1994 and now has more than 10,000 readers every day. Besides serving as the online home to the Tahoe-Carson area newspapers, it serves as an online guide for tourists coming to the area.

The print publication extends on this by serving the visitor once they arrive in the area. The guide contains maps, directories of businesses like restaurants, tourist attractions and services, and a comprehensive calendar of events.

The guide will be available exclusively in more than 200 key visitor locations on the North Shore and Truckee.

The debut of of this publication also signals a change for a current magazine, the North Shore-Truckee Action. This entertainment guide, which began in 1993, will now be seen on the inside pages of the North Lake Tahoe Bonanza, Sierra Sun and Tahoe World newspapers.

The ACTION page this week is on page 4B of today’s Sun.

The television viewing guide that has been a part of the Action magazine will now be a separate publication called Channels, which will be inserted in to the newspapers.

Action editor Heather Solomon and her staff will be producing the tahoe.com visitor guide, as well as the Action pages and Channels.

“Producing two new products while trying to recreate Action within the local papers is a challenge Assistant Editor Tom Graham and I are really looking forward to,” Editor Heather Solomon said, “We are excited about being able to help people enjoy Tahoe as much as we do.”


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