North Shore Chamber members favor consolidation
North Shore businesses will soon have one unified voice when the North Lake Tahoe and Incline Village Crystal Bay Chambers of Commerce merge.
The two chambers already share 50 of the same business members, and the consolidation of the two gives the North Tahoe region a stronger voice to deal with many of the same issues, according to Kathleen MacAllister, director of the North Lake Tahoe Chamber of Commerce.
As the plan moves forward, according to a North Lake Tahoe Resort Association press release, the consolidated North Lake Tahoe Chamber of Commerce will work towards the goal of increasing value, improving operational efficiencies and cooperative promotion of one another’s mixers, programs, and events.
“The business and community challenges we face are similar throughout the North Shore,” MacAllister said. “We’re all experiencing a loss of permanent and local residents. . . the demographics of those who live and visit our region are changing. These and other factors impact our business climate and sustainable solutions require common understanding and cooperative efforts across state lines and with state and local government.”
Members of both chambers appear to support the merge. Cal Neva Resort Sales and Marketing Director Steve Tremewan noted the increase of members and the stronger community bond as added benefits of the consolidation.
“Essentially [there is} great strength in numbers. And a support network that is [well] established,” said Tremewan.
Catherine Atack, the executive director of Lake Tahoe Shakespeare Festival, also supports the merger, and noted several benefits, among them the single membership fee.
“It’s a good move,” Atack said. “The Incline chamber is a relatively small outfit, so it’s better to have them together.”
The North Lake Tahoe Chamber of Commerce operates under the umbrella of the North Lake Tahoe Resort Association. When the chambers are fully integrated the main office will remain in Tahoe City, and there will also be an office in Incline Village.
“I think it [the consolidation] will better serve businesses of the collaborative chamber than being members of both in efforts to reach the same audience,” Atack said.
The chamber operations are expected to be consolidated by the end of the year.
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