KINGS BEACH, Calif. and#8212; The North Tahoe Business Association has hired Joy M. Doyle as the new executive director of the organization, effective Sept. 12.

Most recently, Doyle was advertising manager for Northstar and Sierra-at-Tahoe ski resorts. According to a press release, Doyle was an integral part of the marketing team efforts resulting in the resortsand#8217; increases in market share, revenue and skier visits since 2004.-

From 1990-2000, Doyle served as the assistant director at the SnowFest! winter carnival, where she gained event planning and production knowledge, a strong nonprofit skill set and a solid understanding of North Lake Tahoeand#8217;s key stakeholders, opportunities and challenges.

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and#8220;I am excited to put my advertising, marketing, event and nonprofit experience to work for the North Tahoe Business Association. My desire is to positively impact the economic vitality and quality of life in the area I live and love,and#8221; Doyle said in a statement. and#8220;I look forward to the opportunity to continue the NTBAand#8217;s great accomplishments and programs while bringing a new perspective to the district.and#8221;

Doyle replaces Cheri Sprenger, who recently resigned from the executive director position, according to the press release. Sprenger will continue to work with the association on a contract basis, most specifically to oversee the maintenance district formation for the Kings Beach Commercial Core Improvement Project (the three-lane project) and will continue to coordinate the North Lake Tahoe-Truckee Leadership Program for 2012.

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and#8220;I am very excited for Joy, and for the NTBA,and#8221; Sprenger said in a statement. and#8220;Joy brings great new energy to the association, and as a long-time resident in the district, she is very familiar with the dynamics of the NTBA communities.and#8221;

Doyle and her family have lived in Carnelian Bay for 21 years. She is passionate about the outdoors, recreation and the arts, and is a strong proponent of supporting local business.

NTBA board president Alex Mourelatos said Doyle brings strong experience the organization values, particularly in marketing and transition.

and#8220;The board feels Joy is the perfect choice to lead this volunteer driven organization as it focuses on achieving the vision of a stable, year-round economy across the Bay-to-Bay region; one that celebrates the diversity of businesses and individuality of each community,and#8221; Mourelatos said in a statement.

Doyle can be reached at her office at 530-546-9000 or by email at Joy@NorthTahoeBusiness.org.