North Tahoe business group hires director |

North Tahoe business group hires director

The North Tahoe Business Associations board of directors has hired a new executive director who will assume the jobs duties later this month.Out of several qualified candidates, the board chose Cheri Sprenger, the Resort at Squaw Creeks marketing manager, to replace Pam Jahnke, who is leaving after four years at the helm of the association. Sprenger was picked in part for her experience as executive director of the Walnut Creek Downtown Business Association.Shes a very qualified person, said Curt Wegener, president of the associations board.Sprenger worked in Walnut Creek for six years during the conception of the association, transforming what was a grassroots organization into a powerful entity. It is a very similar situation back when I started working with (Walnut Creek), Sprenger said. Sprenger, a two-year Tahoe resident who had frequently visited Tahoe over a decade, will start on May 21, just in time to finalize plans for the Kings Beach Clean-up day on June 2 and coordinate the Kings Beach fireworks on July 3.Shell be jumping in with both feet, Wegener said. Other than familiarizing herself with every business owner on the North Shore, Sprenger will concentrate on the Kings Beach Commercial Core project, and pursue community outreach, educational programs and funding, said Sprenger.Im really looking forward to diving in, she said.As for future visions, Sprenger said she hopes to create new marketing strategies to bring people into the district and maintain a positive environment.

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