North Tahoe resort association receives $5.4 million from Placer County | SierraSun.com

North Tahoe resort association receives $5.4 million from Placer County

Jason Shueh
Sierra Sun

TAHOE CITY, Calif. and#8212; A $5.4 million agreement to provide the North Lake Tahoe Resort Association with funding for marketing, transportation and infrastructure-development efforts for the 2011-12 fiscal year has been approved by the Placer County Board of Supervisors.

According to a press release, the contract approved by the board last Tuesday will provide the resort association with about $2.8 million for marketing, more than $1.1 million for visitor-support services and transportation and about $1.5 million for infrastructure projects.

The funding is given on an annual basis to promote tourism and provide other services using the countyand#8217;s Transient Occupancy Tax revenue collected in the North Lake Tahoe area and#8212; the tax is a surcharge paid by lodging guests to rent rooms for 30 days or less.

According to the county, supervisors credited the contract to reflect a comprehensive effort to fund tourism, marketing and infrastructure development and maintain the countyand#8217;s ability to provide base services in light of ongoing budget challenges caused by the national and state budget crisis.

Part of the funding will be set aside to support Tahoe health clinics, bus services, a Placer County Sheriffand#8217;s Office Problem-Oriented Policing officer, beach facilities and visitor information.

Infrastructure projects that may be considered for funding support this fiscal year include visitor information facilities, a performing arts facility, welcome lighting and the Squaw Valley Olympic Ski Museum.

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