Note from the editor: Google Consumer Surveys coming to our website |

Note from the editor: Google Consumer Surveys coming to our website

Dear loyal readers,

We wanted to make you all aware of a change coming to our regional news website,, starting Monday, June 10.

In lieu of charging a paid subscription for our digital content, we’re launching Google Consumer Surveys. Starting Monday, when you click on a article, Google will ask you a couple basic questions. All it takes from you? Two questions — two clicks — and you’re done for the next 24 hours. You don’t have to answer the questions every time you access an article. Just once per day.

So what’s the deal with the survey? We’ll let Google explain: “These surveys contain questions written and provided by survey creators that want to conduct market research. The website you’re visiting earns money from the surveys that appear. This service makes market research fast, accurate and affordable, helps to fund great web content and enables you easily and quickly get access to it. Your answer is anonymous and is aggregated with all other anonymous answers to the question. It’s not connected with any information about you, and is not used to develop a profile or to deliver ads. Once the survey is complete, an aggregated report is provided to the survey creator about the specific question it asked. Like ads on the web, some surveys may be delivered to you based on the interests and inferred demographics associated with your browser.”

Our intention is to continue providing a free service to our readers. In today’s economy, many newspapers are moving toward a “paywall” model, whereby previously free digital content requires a paid subscription to be viewed. By having readers answer a couple questions per day, we’re able to continue to provide free access to our content.

Any questions? Do not hesitate to email me at I promise I will respond promptly.

Kevin MacMillan is managing editor of the North Lake Tahoe Bonanza and Sierra Sun newspapers.

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