October proved prosperous for Washoe County tourism | SierraSun.com

October proved prosperous for Washoe County tourism

Bill O'Driscoll
wodriscoll@nnbw.biz

The greater Reno-Sparks area’s tourism interests continued their robust ways in October as taxable room revenues and visitation numbers showed solid year-over-year rises.

Reports from the Reno-Sparks Convention and Visitors Authority showed visitor counts across Washoe County rose by 6 percent compared with October 2016.

In addition, visitor totals for the first 10 months of 2017 showed a 5.3 percent rise from the same period a year earlier.

As another sign of the region’s robust tourism industry, just one month so far in 2017 showed a decline in visitors from a year earlier, February, with a small 1.8 percent drop.

As another sign of the region's robust tourism industry, just one month so far in 2017 showed a decline in visitors from a year earlier, February, with a small 1.8 percent drop.

October’s rise, coupled with September’s 4 percent increase in visitors, followed a robust summer packed with special events.

Recommended Stories For You

At the same time, October’s average room rate for the hotel sector, which accounts for nearly 70 percent of all available rooms, surpassed $100 for the first time, topping out at $101.48, according to RSCVA data. That was up 7 percent from October 2016.

Another key improvement was occupancy. The occupancy rate for hotels in October surpassed 72 percent, besting October 2016’s rate of 67.4 percent for a 7.1 percent improvement year over year, according to the RSCVA.

All of which helped to propel October’s total taxable room revenues countywide by 14.2 percent over the prior year, or a total of $29.12 million.