Home sweet Mountain Home Center
October 1, 2006
There’s no place like home. And there’s no place like Truckee for Mountain Home Center to settle into its brand new digs.
The entrance of the home store is designed to welcome customers with its grand granite fireplace, vaulted ceilings and plush couches to curl up in. Celebrating more than 20 years in the woodstove and spa business, the store’s new location is intended to “trigger the senses,” said co-owner Tom Just.
“We want it to be experiential,” Just said. “We want people to linger in the store.”
Mountain Home Center first opened its doors in 1984 selling woodstoves in what is now known as the Albertsons shopping center. The store moved to its Brockway Road building in 1990 and invited customers to its larger store location, next door to the Best Western Truckee Tahoe Inn, on Sept. 1.
Mountain Home Center has gone through a variety of owners throughout the years.
Three local couples took over the store’s ownership in 1998 and they all share responsibilities, said Karen Mills, who is also a co-owner with her husband, John Mills.
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Skip and Lin Stahmer are both “silent partners” of the business, said co-owner Alissa Just.
Tom Just, Alissa’s husband, said the ambiance at work is like a family, with about 20 store employees. Often the owner’s children will accompany them at the store, helping out or just hanging out, Alissa Just said.
Karen Mills said the decision to move into a new building came about because the old location was “like living in a big house with 20 adopted children,” just too small for the growing business.
“We have a lot of product lines. It requires more space if you’re going to do it right,” Tom Just said.
The store’s merchandise has expanded in following with the “outdoor living lifestyle” trend, Alissa Just said. Mountain Home Center carries a wide variety of woodstoves, fireplaces, spas, outdoor furnishings and rustic home accessories.
Tom Just said the market has changed in the past two years with customers desiring more custom-built fireplaces. A portion of the store is set up with different vignettes to show various styles and types of furnishings to customers, he said.
“The area’s changing from that funky Truckee,” he said.
– Mountain Home Center hosts its grand opening on Nov. 4.
– Tom Just said the store will have barbecue demonstrations, local artisans on site, woodstove manufacture representatives available, and in-store specials to offer customers.