IVGID GM’s Corner: Setting records at Diamond Peak
January 6, 2016
January 4-10 is the fourth annual Community Appreciation Week at Diamond Peak. As a way to say thanks to the communities of Incline Village and Crystal Bay, Diamond Peak will be offering free skiing to folks with a current IVGID picture pass or punch card.
Diamond Peak season pass holders with an IVGID picture pass or punch card with be provided with other exclusive offers such as free clinics and demo equipment rentals. You can also get a discounted lift ticket ($50) for a friend.
In addition, happy hour pricing will be available at the Loft Bar starting at 2 p.m. each day for picture pass and punch card holders. All picture pass and punch card holders can receive 10% off all food and beverages at all of our Diamond Peak food venues.
On Saturday, Jan. 9, we will be holding a raffle and party in the Loft Bar from 2 to 5 p.m. This is a great opportunity for those of you who don't regularly ski to come and enjoy one of the best customer experiences available in the basin. Not to mention some of the most stunning lake views anywhere in the world!
We will be holding Community Appreciation Weeks later this year at the Recreation Center, Tennis Center and Golf Courses as well. I will let you know via this column when those events are coming up.
Visit this web page — diamondpeak.com/events/details/ivgid-community-appreciation-week — to get more information regarding special activities happening this weekend.
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We've also got lots of additional special events planned for Diamond Peak between now and our projected closing day of April 10. Visit diamondpeak.com/events/details/2015-16-events-calendar for a full listing of the events. There is something happening every week.
The next major event is Ullr Fest, which is a fund raiser for the Diamond Peak Ski Team the weekend of January 22-24. The weekend kicks off with an opening ceremony and Torch Light Parade/Bonfire on Friday.
The Torch Light Parade is not your typical parade. It features dozens of costumed, torch bearing skiers skiing down Showoff run. It is an incredible sight for all those who attend.
Our Last Tracks Wine/Beer Tasting events are another unique feature at Diamond Peak. Held at Snowflake Lodge after closing time, participants enjoy the beautiful views of Lake Tahoe while tasting fine wines or craft brews paired with tasty appetizers.
At the end of the event, guests can ski or ride down a freshly groomed run to the bottom just before sunset. These events typically sell out quickly, so go to diamondpeak.com/tickets-specials/specials/last-tracks-wine-beer-tasting to get more information on these great events. We have 10 events scheduled for Saturdays in February, March and April of this year.
As I mentioned in my column several weeks ago, Mother Nature and our snowmaking system have created great conditions at the mountain. All of our runs were open and in great shape just in time for the holiday rush.
And it was quite the holiday rush this year! In fact, we broke our record for skier visits over the 16-day holiday period with nearly 40,000 visits to our slopes. The old record was just below 37,000 visits. Last year we had just over 30,000 holiday visitors.
It was also our second best December since we started doing detailed tracking of our visits back in 1991. With over 40,000 skiers, we exceeded every year but 1994 – when near-record snowfalls allowed us to open by Thanksgiving.
Speaking of numbers, Christmas week included six of the 15 busiest days of the year at our wastewater facility. As I've noted before, sewer flow is a good indicator of daily population in our community.
While Christmas week is always busy, it usually isn't busier than days in early August. By the way, after two flat years, flow was down almost two percent this year. The biggest drops in flow were in April, October and November.
October saw a nearly 16% drop from a year ago and the 19.2 million gallons of flow in November was the lowest on record. If you were wondering why you never had to wait for a checker at Raley's this fall, now you know why!
While Christmas was busy, we are still well below the daily number of residents and visitors we had back when the record for Holiday ski visits was set in 2002/2003.
It certainly reinforces that we've cultivated plenty of loyal customers over the years and they haven't forgotten about us during the drought years. If we weren't providing a great experience for our customers, they wouldn't be coming in record numbers.
Hope to see you all on the slopes!
"GM's Corner" is a recurring column from Incline Village General Improvement Distinct General Manager Steve Pinkerton, who will discuss issues and offer updates regarding various district matters. He may be reached for comment at firstname.lastname@example.org.
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