Lake Tahoe Restaurant Week announced
March 18, 2010
NORTH LAKE TAHOE andamp;#8212; Lake Tahoeandamp;#8217;s first-ever Restaurant Week will showcase High Sierra fine dining, giving local food aficionados and visitors an opportunity to enjoy the best in mountain cuisine Sunday, Sept. 5 (Labor Day weekend) through Sunday, Sept. 12.There are no passes, tickets or coupons needed to take part in Lake Tahoe Restaurant Week. Guests simply visit their favorite participating restaurants andamp;#8212; both new and established eateries and bistros will take part andamp;#8212; offering three-course, prix-fixe menus throughout the Tahoe-Truckee region for $20, $30 and $40 per person.andamp;#8220;Lake Tahoe Restaurant Week was designed to put the spotlight on the stellar chefs and charming restaurants that make up the Tahoe-Truckee dining scene,andamp;#8221; said Lake Tahoe Restaurant Week Event Producer Pettit Gilwee. andamp;#8220;Many of which are located in historic venues and provide menus based on local, organic and seasonal cuisine. But the event is also geared to hit home Lake Tahoeandamp;#8217;s idyllic fall season, with its spectacular foliage and warm weather that makes for fantastic hiking, kayaking, mountain biking and other outdoor activities.andamp;#8221;Gilwee anticipates 30 restaurants participating in this yearandamp;#8217;s event, approximately 15 in South Lake Tahoe and 15 in the North Lake Tahoe-Truckee region, growing to 50 to 60 restaurants over the next few years.andamp;#8220;Lake Tahoe Restaurant Week is all about collaborating and leveraging marketing dollars to better sell the destination as a whole,andamp;#8221; said Gilwee. andamp;#8220;The visitor doesnandamp;#8217;t know state lines and they sure donandamp;#8217;t know county lines. And if they do, they donandamp;#8217;t care. They know Lake Tahoe, and Lake Tahoe Restaurant Week is intended to give them another reason to extend their vacation plans or visit during a non-traditional time of year to take part in something we all love to do andamp;#8212; eat fantastic food!andamp;#8221;The Lake Tahoe Visitors Authority, Lake Tahoe South Shore Chamber of Commerce, North Lake Tahoe Visitors Bureaus and the North Lake Tahoe Chamber of Commerce recently came onboard as presenting sponsors of the event.andamp;#8220;Special events sell a destination,andamp;#8221; said Executive Director Carol Chaplin of the Lake Tahoe Visitors Authority. andamp;#8220;It motivates potential guests who might be thinking about booking Tahoe to actually take that next step and do it.andamp;#8221;North Lake Tahoe and South Lake Tahoe teamed up previously with online and traditional advertising.andamp;#8220;Itandamp;#8217;s simply a stronger message,andamp;#8221; said Tourism Director Andy Chapman of the North Lake Tahoe Resort Association, who along with the Incline Village Crystal Bay Visitors Bureau makes up the North Lake Tahoe Visitors Bureaus. andamp;#8220;To have one Lake Tahoe Restaurant Week each year that travelers can mark on their calendars is ideal, rather than confuse consumers with separate events on each shore held at different times. Not to mention, weandamp;#8217;ll get better reach and media coverage through our joint efforts.andamp;#8221;Gilwee is also working with other tourism bureaus, organizations and chambers of commerce throughout the region to secure sponsorships and grants. Tahoe Quarterly Magazine and Lake Tahoe Traveler Touch Tour are Media Partners of the event, as is the Sierra Sun, North Lake Tahoe Bonanza, Chow and Lake Tahoe Action. The Tahoe City Downtown Association is an event Community Partner.To learn more about Lake Tahoe Restaurant Week visit http://www.TahoeRestaurantWeek.com or call Pettit Gilwee Public Relations at 583-2138.
Lake Tahoe officially got on the foodie map 25 years ago with the inception of the Lake Tahoe Autumn Food and Wine Festival, a three-day event that provides cooking seminars with celebrity chefs, private wine tastings and a gourmet marketplace. This year, the annual event is scheduled for the later part of Lake Tahoe Restaurant Week, Sept. 10-12, outside at the Village at Northstar. The food fare continues into October with the Truckee Wine, Walk andamp; Shop, Oct. 2, Passport to Dining, Oct. 7 in Kings Beach and the Tahoe Chocolate Festival (November) in Crystal Bay.
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