North Lake Tahoe shop local contest another success
February 18, 2010
North Lake Tahoe and#8212; The 3rd Annual North Lake Tahoe Shop Local Contest, held during December at business locations from Tahoe City to Kings Beach and throughout Incline Village, was a and#8220;huge successand#8221; according to local merchants and program coordinators. The program was developed to encourage re-investment of local dollars during the holidays and was coordinated by the North Tahoe Business Association (NTBA), Tahoe City Downtown Association (TCDA) and the newly formed Incline Community Business Association (ICBA).
and#8220;There was a lot of enthusiasm for this yearand#8217;s program,and#8221; said Justin Broglio, Executive Director for TCDA. and#8220;Our stores saw a definite increase in business from local promotion efforts and people looking to spend locally this year.and#8221;
More than 200 contest cards were turned in and more than $30,000 was reinvested at participating local North Shore businesses during the promotion period and#8212; Dec. 1-26. and#8220;Shopping locally is very important for the economic vitality of our North Shore community,and#8221; said Cheri Sprenger, Executive Director of the NTBA. and#8220;Shopping locally is just one part of the 3/50 Project message adopted by North Lake Tahoe chambers and business associations. Supporting local business ensures that more money is reinvested in our own communities.and#8221;
To encourage program participation, anyone who turned in a stamped contest card was entered into a drawing for prizes that included a two-day stay at the Hyatt in Incline Village, tickets to Tahoe Cityand#8217;s Wine Walk and Abalone Dinner, tickets to the annual Passport to Dining and registration in the Joe King Poker Tournament. Prize winners included: Leslie Kruth, Merrily Rocco, Greg Brown, Barbara Perlman Whyman, Nicole Cheslock and Coral Lochridge. Thanks to all who participated in the program this year!
Created to build loyalty and increased revenue for independent, locally owned businesses, The 3/50 project relies on a simple message: and#8220;Pick 3. Spend 50. Save your local economy.and#8221;
and#8226; Pick three locally owned businesses youand#8217;d hate to see disappear.
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and#8226; Spend $50 per month in locally owned businesses. If half the employed U.S. population did so, it would generate more than $42.6 billion in revenue.
and#8226; For every $100 spent in locally owned businesses, $68 returns to the local community.
Information on the 3/50 Project can be found online at http://www.the350project.net