Seventh Annual Downtown Truckee Wine, Walk andamp; Shop seeks nonprofit beneficiary for 2010 event | SierraSun.com

Seventh Annual Downtown Truckee Wine, Walk andamp; Shop seeks nonprofit beneficiary for 2010 event

Photo courtesy Rob Retting of Sierra Nevada Ad ParAmanda Friedrichsen and Marti Reedy accepted a check for $5,000 for the Special Friends Program, presented by Brinn Wellise, event chair of the Downtown Truckee Wine, Walk andamp; Shop.

TRUCKEE andamp;#8212; The Downtown Truckee Wine, Walk andamp; Shop has established itself as one of Truckee’s preeminent events. Set for Saturday, Oct. 2, 2010, from noon to 4 p.m., this annual favorite, now in its seventh year, brings more than 1,000 locals and tourists to historic Downtown Truckee to sip wine, taste scrumptious food samples and enjoy shopping. The event, which has steadily grown since 2004, benefits the community through marketing efforts and a boost in tourism during the shoulder season and a different local non-profit each year. In years past, $3,000-5,000 has been donated to the chosen non-profit partner. Past beneficiaries have included Tahoe Women’s Services, Truckee and Glenshire Elementary Schools’ Special Friends Program, Truckee High School music program, Truckee-Tahoe Humane Society, Lake Tahoe Music Festival and InnerRhythms Dance Theater.The Downtown Truckee Wine, Walk andamp; Shop is seeking beneficiary request applications from area nonprofit organizations, with the hope of creating a partnership that will benefit the selected organization, the Downtown Truckee Wine, Walk andamp; Shop event and the Truckee community. Organizations can pick up a beneficiary request application at the Switchback Public Relations + Marketing, Inc. office or they can call and request a copy to be mailed or faxed. Applications are due Friday, Feb. 26 by 5 p.m.The Downtown Truckee Wine, Walk andamp; Shop is a fundraising event produced by Switchback Public Relations + Marketing, Inc. For more information contact Switchback at 550-2252 or visit http://www.switchbackpr.com. Switchback is located at 10075 W. River St. in Suite 206.