Show makes over homes in Truckee-Tahoe area
August 27, 2003
Room remodel shows have been done before with “While you were Out,” “Trading Spaces,” and England’s “Changing Rooms,” but never has a show highlighted the interior design possibilities of the Truckee-Tahoe area, said Hartley Lesser of High Sierra Media Group.Starting in mid-September, Lesser’s production company will air its first episode of “Design & Conquer,” a reality television interior design show highlighting room remodels in the Tahoe area.”All of the shows are national shows, but they haven’t shown a four-season resort area,” Lesser said. “The houses here are 80 years old to brand new. This is a local regional show for Northern California.”High Sierra Media Group “conquered” its first remodel earlier this month by turning around a Tahoe Donner kitchen with paint, tile, fabric, hardware and a lot of masking tape.Interior designer Shelley McGinity had 48 hours and $1,000 of material donated by Ace Mountain Hardware to make the changes. McGinity also had help from the show’s host Pattie Lesser, Matt Williams of Williams Construction, Suki Morgan, Dave Canino of Castle Peak Painting, Javier Mendoza of Mendoza Tile and other local designers. Cameramen Jack Davis and Brian Regalot also helped by moving appliances.While the crew went to work, High Sierra Media sent the homeowner, “Julie,” to The Resort at Squaw Creek for a two-day vacation. The crew was slightly nervous Julie wouldn’t be pleased with the results when she returned, but she was more than happy, Lesser said.”The tears flowed, she was so happy,” he said.Before the program airs in mid-September, Lesser and the High Sierra Media production crew has to sift through seven-and-a-half hours of video and “crunch it into 23 minutes.””Design & Conquer” will air in Truckee on channel six, the Tahoe area and Reno on channel 12, and in Contra Costa County. Lesser has also been negotiating to get the program aired in Hawaii. He expects the program will have more than 1 million viewers. High Sierra Media will tape two more episodes of “Design & Conquer” in September.Although the first episode of “Design & Conquer” was a success, remodeling a kitchen did not come without its challenges, Lesser said.”We’re going to stick to bedrooms and living rooms for awhile,” he said. “We’re going to hold off on doing kitchens for at least 10 episodes.”To apply to be on “Design & Conquer” or for more information on the program, e-mail Pattie and Hartley Lesser at firstname.lastname@example.org.