Truckees Unique Boutique is turning heads
April 25, 2006
How they ever managed to find the place, tucked back in the old industrial buildings on West River Street, is a feat in itself. But Manhattan-based Jane Magazine, a hip fashion rag for 20-something women, recently took a liking to Viviane Sabols Unique Boutique Vivianes Vintage & Vogue.Sabol said she couldnt believe her ears when an unexpected phone call from New York announced that her 12-year-old vintage shop would be featured as one of the West Coasts funkiest retro boutiques in Janes June/July issue.I was out of my shoes! Me?! My shop?! Sabol exclaimed. I just wouldnt have thought Id be found.And it is a little odd. The 53-year-old woman has been in business for more than a decade, and says there are still plenty of locals who dont know she exists. But the ones who do keep her in business through frequent visits and word of mouth.She has a little bit of everything from young to old. The atmosphere is great, said Truckee resident Kathy Beeman. My daughters love it and we all shop there and have a really good time.Sabol has an eclectic something for everyone masquerade masks, a vintage Vera Wang wedding gown, a shortwave radio circa 1930, delicately decorated antiques, and even a couple of groovy dude shirts for men. Sabol herself is as wild as her merchandise; hazel eyes like a cat and wild chocolate curls. Wander in and shell offer up hot tea, the perfect sweater and riotous stories of life in the shop where she says magic and curious coincidences are always occurring.It makes sense, in a way. Sabol moved to Truckee in 1991 and was waitressing at downtown restaurants that no longer exist. Unfulfilled and looking for more, she had her tarot cards read by a friend.She told me that in less than a month I would be happy and running my own business, Sabol said. I thought Well thats great, but what is it?Less than 24 hours later, she was offered the retail space she now sits in, and was up and running in no-time-flat.A watercolor painter and shopaholic, Sabol started by selling her own art and clothing.Before I knew it, the shop evolved and the word spread. People were coming in with the most unique and wonderful things, she said.The rest, as the saying goes, is history. Sabol said she loves her shop and is happy to continue as is, but hopes that, just maybe, her mention in Jane will put Truckee on a larger map.