‘Paint the Town Purple’ for Downtown Truckee Thursdays opening event | SierraSun.com

‘Paint the Town Purple’ for Downtown Truckee Thursdays opening event

Amy Edgett / Sierra Sun

TRUCKEE, Calif. — It’s time to get your Downtown Truckee Thursdays groove on through Aug. 29, 5-9 p.m. (No event is scheduled on July 4).

Entering its sixth year, Truckee Thursdays is a downtown summer-time must-do, offering live music, art, Foothills Farmers Market, children’s activities, a beer garden and vendors of all ilk. Attendees will find sidewalk sales and other activities hosted by downtown merchants.

Each week also showcases a different nonprofit organization, providing them an opportunity to highlight their services. Opening day featured nonprofit is Relay for Life Truckee-Tahoe. Businesses are encouraged to “Paint the Town Purple.”

“Truckee Thursdays has grown tremendously in a few short years,” said Event Manger Cheri Sprenger. “We are excited to welcome many new vendors to the event this year, along with many returning artists.” Truckee Thursdays has been voted Best Summer Event three years in a row.

“Our goal each year is to continue to improve the event and provide something new and unique,” said Julie Huck, Truckee Thursdays committee member and downtown business owner.

Newly added is the “Corner Stage,” located at the corner of Bridge and Donner Pass Roads, which will provide live entertainment ranging from music to improv. “We wanted to add some entertainment at this end of the event that people could enjoy while dining outside at Bar of America and Moody’s or while strolling the great shops and vendors,” Huck added. Additionally, find a bike valet service located at the Historic Truckee Jail on Jibboom Street, hosted by the Truckee Donner Historical Society. For a token donation to the society, docents will assist with bike parking during the event. Locals are encouraged to take advantage of this new service and ride their bikes.

Free parking starts at 5 p.m. every Truckee Thursday.

Top sponsors include Squaw Valley/Alpine Meadows as the main stage sponsor; DBI/Coors as the beer garden sponsor; JMA Ventures LLC; Michael Hohl Subaru; Tahoe Donner Association as premium event sponsors and High Sierra Taxi as the taxi company sponsor.

Funding has been provided by the Truckee Donner Chamber of Commerce. Media partners include 101.5 Truckee Tahoe Radio, Sierra Sun, Moonshine Ink, The Weekly, Tahoe TV, Suddenlink and Charter Media. Weekly presenting sponsors include: La Galleria, Town of Truckee, Burger Me!, Plumas Bank, Gratitudes and White Buffalo, Northstar California, Foothill Farmers Market, Keep Truckee Green, California 89, Tahoe Dave’s Skis and Boards and Safeway.

Truckee Thursdays is hosted by the Truckee Downtown Merchants Association, a nonprofit 501 (c) 6 organization that works for the economic, social, cultural and environmental vitality of Historic Downtown Truckee.

For more information visit http://www.truckeethursdays.com or “Like” us on Facebook.

Truckee Thursdays 2013 Schedule

June 13: Presented by La Galleria, partner organization Relay for Life, music by Peter Joseph Burtt & the King Tide

June 20: Presented by Town of Truckee, partner organization Truckee River Watershed Council, music Afrolicious

June 27: Presented by Plumas Bank, partner organization Donner Summit Area Association, music Joe Begale

July 11: Presented by Burger Me!, partner organization High Fives Foundation, music Jeff Jones and the Bank

July 18: Presented by Keep Truckee Green, partner organization Humane Society of Truckee Tahoe, music Easy Leaves

July 25: Presented by Gratitudes and White Buffalo, partner organization Sierra Senior Services, music Jelly Bread

Aug. 1: Presented by Northstar California, partner organization Truckee Donner Historical Society, music Keyser Soze, with Sneaky Creatures

Aug. 8: Presented by California 89, partner organization Tahoe Institute for Natural Science, music David Luning

Aug. 15: Presented by Tahoe Dave’s Skis & Boards, partner organization Big Brothers Big Sisters of Nevada County, music The Novelists

Aug. 22: Presented by Foothill Farmers Market, partner organization Mountain Area Preservation Foundation, music Mojo Green

Aug. 29: Presented by Safeway, partner organization Family Resource Center of Truckee, music locals showcase to feature Aaron Oropeza Ensemble, Blues Callin’, Downbeat and Drop Theory

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