Placer’s new cancer prevention program sounds alarm on melanoma as summer arrives
AUBURN, Calif. – With Placer County now ranking among the top five counties in California for melanoma rates, local public health officials are launching a new cancer prevention effort aimed at reducing risk—especially as summer heats up.
The new Cancer Prevention Program, led by the county’s Public Health division, is Placer’s latest tool to address key community health concerns identified in the most recent Community Health Assessment and Community Health Improvement Plan. The program will begin by focusing on one of the most common—and preventable—types of cancer: skin cancer.
Melanoma is the most dangerous form of skin cancer, making up just 5% of skin cancer cases but causing 71% of related deaths. And Placer County’s unique geography, sunny climate and outdoor lifestyles place residents at higher risk.
Ranked as the third best county for outdoor activities in California and averaging 269 sunny days each year, the region draws residents and visitors to year-round recreational activities like biking, hiking, swimming, water rafting, and skiing. However, this consistent sun exposure means residents often face ultraviolet (UV) radiation, a leading cause of skin cancer.
“It’s easy to overlook the importance of sun safety practices, especially when all you want to do is dive into that lake or bike down that mountain,” said Ashley Pen, the program’s coordinator. “But just like brushing your teeth to prevent cavities, making sunscreen a part of your daily routine can help reduce the risk of skin cancer, along with its mental, physical and financial tolls in the long run.”
The program’s first phase zeroes in on preventative education and community engagement around UV exposure as well as promoting related policies.For example, the program plans to conduct educational presentations regarding skin cancer risk and preventable practices, attend community events, as well as annually promote a sun safety awareness campaign.
In addition to education on skin safety, the new program’s website also provides information and resources on other common cancers in the region.
Support Local Journalism
Support Local Journalism
Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.