Q-and-A with new boss at Northstar-at-Tahoe, Bill Rock | SierraSun.com

Q-and-A with new boss at Northstar-at-Tahoe, Bill Rock

Matthew Renda and Kevin MacMillan
Sierra Sun

Bill Rock

TRUCKEE, Calif. and#8212; Bill Rock is the new chief operating officer of Northstar-at-Tahoe Resort, Vail Resorts announced Wednesday afternoon.

According to a press release from Vail, which purchased Northstar in late October, Rock will assume responsibility for all mountain and village operations associated with Northstar.

and#8220;Bill brings 14 years of experience in the mountain resort industry, including mountain operations, lodging, real estate development, association management, municipal services and commercial real estate,and#8221; said Blaise Carrig, co-president of Vail Resortsand#8217; Mountain Division, in a statement. and#8220;Bill has a deep understanding of how to drive both guest service and profitability in the mountain resort business, as well as how to develop strong community partnerships.and#8221;

Rock joins Vail Resorts from Intrawestand#8217;s Snowshoe Mountain Resort in West Virginia, where he was president and chief operating officer since 2005. According to Vail, Rock also has served as president of Intrawest Spain since 2009, overseeing operations of the Madrid SnowZone.

From 2003-2005, Rock was chief operating officer and general manager of Durango Mountain Resort in Colorado.

He held several leadership positions in lodging and golf operations, human resources and sales at Stratton Mountain Resort in Vermont from 1998-2003.

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Rock began his career in the mountain resort industry at Bristol Mountain Resort in Canandaigua, N.Y., directing marketing and sales from 1996-1998. Rock was a lieutenant in the U.S. Army from 1987-1990. He received his bachelorand#8217;s degree from Clemson University in 1987.

Intrawest was formerly a Truckee/Tahoe presence during its tenure as owner of the Village at Squaw, after developing it in 2002. The Vancouver-based destination resort company sold the village in January 2010 to Squaw Valley USA.