Residents say what they want in North Shore businesses | SierraSun.com
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Residents say what they want in North Shore businesses

Joanna Hartman
Sierra Sun

More than 200 North Shore residents have spoken in a survey that could change the tide of business on the North Shore.

Kings Beach, Tahoe Vista and Carnelian Bay residents were asked to share their shopping preferences, locations and frequency, as well as identify commerce and community needs in recent a survey conducted by the North Tahoe Business Association.

“The goal is to obtain information on where local residents shop, how they make the decision about where to shop and what types of businesses they would support locally,” Pam Jahnke, executive director of the association, told the Sierra Sun in May.

Once the results from both reviews are compiled, last year’s business survey and this year’s residence survey, the association plans to develop a business retention and recruitment plan, said Chuck Morgan, vice president of the North Tahoe Business Association.

The business association sent out 3,800 surveys to North Tahoe post office boxes, in both English and in Spanish. Two hundred and forty-one questionnaires were returned, from both first and second homeowners.

“I’m really excited about the survey results and think they will help determine the top priorities for the community, along with helping write a strategic plan for the Main Street Economic Restructuring Committee,” Jahnke said.

People identified books, household goods, clothing and office supplies as the most prominent shopping needs in the area, where price, convenience and customer service were the most popular factors in determining where residents shop.

Additionally, people expressed concerns with the lack of Kings Beach sidewalks and the desire to retain the small town feel. People also mentioned the higher-priced gas in Tahoe as compared to Reno and Carson City.

The business association is analyzing the data from the 241 surveys. The association will host a community meeting toward the end of September to reveal the final results of the survey, including methodology of the study, a summarization of the public’s response and how to address the community’s priorities, Jahnke said.

“I hope to be able to share this information with other public agencies like the North Tahoe Public Utility District and Placer County,” she said. “I think the results will show that the community members are on the same page and there is consensus as to what need to be improved.”


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